Summer is just around the corner and it's time to pick up your sunglasses. But how to understand the assortment and buy a truly high-quality product? Read on to learn about one of the best brands with many years of popularity.
Ray Ban - what kind of company?
This brand is known throughout the world for the high quality and exclusivity of its products. Under its logo, accessories for sun protection and vision correction are produced.
A little history of the brand
It all started in the 30s of the last century, at a time of rapid development of aviation. The increased stress had a negative effect on the pilots, including their eyes: there were complaints that prolonged exposure to bright light caused pain, and some experienced headaches.
American Bausch and Lomb developed a model with tinted windows, which quickly gained popularity and was put into mass production under the name “Aviator”.The military highly appreciated this invention; for example, General MacArthur did not part with these glasses and willingly posed in them.
The next new product was Wayfarer, which appeared in the 50s, its appearance marked the transition from metal to plastic frames, which significantly reduced the weight of glasses. The model has not lost popularity for almost 30 years.
Subsequently, the company closely followed changing fashion and regularly released products taking into account the trends of the times. For example, in the 70s, at the peak of the popularity of winter sports, the “Ski and Sports” collection appeared, which included the latest products from Vagabond and Stateside. Despite increased competition in the industry, these products have proven themselves to be excellent. Hollywood stars began to prefer the Ray Ban brand, accessories appeared in many films. The brand gradually turned into a classic.
The business was stable until the 1990s, when the company became interested in buying other, smaller manufacturers, trying to focus on the manufacture of soft contact lenses. As a result, sunglasses began to lose their previous positions, which numerous competitors took advantage of. Debts increased, stock prices fell, and investor income decreased.
Things got so bad that Ray Ban and several other items had to be sold to the Italian company Luxottica to stay afloat.
Production was moved to Italy, and the “second life” of the brand began. Its current owner carefully monitors the quality of the product, releasing high-end models and regularly adding new products to the line.
Models of glasses produced by Ray Ban
There are three classes of manufactured accessories on the markets:
sun protection (classic);- fashionable (following modern trends);
- products using the latest technologies.
The most popular types:
- Aviator;
- Wayfarer;
- Erika;
- Clubmaster;
- Round metal;
- Cats;
- Caravan;
- Hexagonal Octagonal;
- Scuderia Ferrari.
Reference! Products vary in the degree of darkening (from completely transparent to strong, transmitting no more than 18% of light), the type of lens (classic options, polarization - protects from blinding objects, or photochrome, which darkens depending on the level of illumination).
How to understand that glasses are branded?
The more famous the brand, the greater the risk of buying a fake. However, there are nuances that will allow you to determine that this is an original product:
- the presence of a number on the bow;
- name of model and manufacturer (in the form of engraving);
- The lens contains two types of logo, frontal and a combination of the letters RB.
On a note! Purchase goods only in branded stores. When looking at models in other retail outlets, take into account their real cost, which cannot be lower than 3 thousand rubles. A low price is a reason to doubt the quality of the product.
The choice of glasses is so extensive that everyone will find a suitable option for themselves. We hope that our information helped the reader make a pleasant and necessary purchase.
1
