Creativity or business: I talk about 5 clothing brands from celebrities

Many famous personalities have their own clothing brands. Looking at them, sometimes you don’t understand what it is: vanity, business, or just a way of self-realization? However, the results of the creative efforts of some stars are very interesting to look at. So today I will talk about the clothing brands of 5 celebrities.

Rihanna

The singer has already “trained” in this field before. She has created Fenty Beauty cosmetics, Savage X Fenty lingerie and sportswear in collaboration with Puma. She recently launched her new global brand in 2019. To create it, Rihanna collaborated with the French leader in the luxury industry LVMH. The singer turned out to be really passionate about this work. She shared with the media her joy that company president Bernard Arnault gave her complete creative freedom.

Now Rihanna, together with designers Celine and Louis Vuitton, produces spacious trouser suits, oversized shirts, sweatshirts and stylish sandals in a universal style. The singer's creative efforts have already been rewarded.She earned the British Fashion Awards, becoming the best in the “urban luxury” category.

Kanye West

The famous rapper began his journey in the fashion industry a long time ago. Back in 2006, he released his first Dropout Bear Bapesta sneakers together with the Japanese brand Bape. From that moment on, Kanye fell in love with the products of this brand. Which is not surprising: hoodies with a zippered hood that make you look like a shark or a monkey are pretty cool!

In 2009, a fruitful “collab” took place with Louis Vuitton. Kanye's tastes have clearly evolved in favor of restraint. Then, in collaboration with Nike, he created his first Nike Air Yeezy I model with a strap closure over the lacing. Actually, the release of these sneakers can be considered the birth of the rapper’s personal brand.

Then West takes leaps and bounds towards success together with Adidas. Throughout the entire model range it is clearly visible that he is growing as a designer. And Kanye, as it turns out, is good with marketing—the release of each model is accompanied by the notorious “hype.” However, some creations shocked in a negative way. For example, his line of tattered, shabby clothing is considered by many to be tasteless and overpriced.

Justin Bieber

In 2019, the Canadian pop star was also invited by the fashion world. Then the media hinted that he was inspired by the example of Kanye West. The singer named the brand by his middle name - Drew, or more precisely, Drew House. Considering Justin's audience, it's not surprising that the production turned out to be quite teenage. It mainly includes T-shirts, hoodies and sweatshirts. And also house slippers. Bieber himself positioned his brand as “a home for everyone who wants to be themselves, relax and not think about other people’s opinions.”

However, the clothes do not correspond much to the first thesis - they are rather simple and monotonous. And using a yellow smiley face cannot be called a particularly creative solution. Fans also complain about the exorbitant cost of the models. However, one loyal fan of the brand was still found! This is the singer's wife, top model Hailey Bieber. For her, the collection is, of course, free.

Reese Witherspoon

The actress entered the fashion industry back in 2015, creating the Draper James brand. Its name, by the way, is a combination of the middle names of her beloved grandparents. Reese is originally from New Orleans, Louisiana and is head over heels in love with the traditions and culture of the American South. Which, naturally, was reflected in her creations.

The assortment includes airy skirts, loose and fitted light dresses with delicate prints. Clothes that any ordinary woman would willingly wear in the hot summer. As for accessories, imagine a hefty shopping bag with a white rosette. By the way, made from environmentally friendly material! Reese willingly wears her own designs and accessories. And she's not alone! Sarah Michelle Gellar, aka the legendary Buffy the Vampire Slayer, was spotted carrying said bag.

Cristiano Ronaldo

The winner of two Golden Balls under his personal brand CR7 designs... Underwear! And he has been doing this since 2013. The whole of Madrid was the first to learn about the merits of underpants and socks from the football star: a huge billboard in the city center was hard to miss. This was followed by men's shirts and shoes from their own brand.

However, the football player’s design activity is a big question mark - he is seen in active collaboration with designer Richard Chai. He worked with Lanvin, Donna Karan and Marc Jacobs.In addition, clothing buyers notice dissatisfiedly that Ronaldo cares little about the needs of people. It's as if he dresses exclusively himself. However, there are sales, and you don’t need more celebrity.