Choosing a gift for a man is not easy, I think many will understand me. And yet I am sure that you will like my gift and it will be useful. After all, I decided to buy a Columbia jacket. And I already had my eye on the right one. But suddenly a friend said that my gift might not be a real branded item, but a fake. I had to prepare well for the purchase. And now I can tell the difference between the real thing and the one that just calls itself Columbia.
Clothing for the active and energetic
First, I’ll explain why I stopped at these things. And why it is important to make sure that you are purchasing real products from a well-known brand.
Today, Columbia is a company that has established itself in the world as a reliable manufacturer of high-quality clothing and footwear for outdoor activities. Although production began with completely different products.
Reference. The basis of the future brand was a hat company acquired in 1938 in the USA by German emigrants, the Lamphre spouses, for the family business.
These days, the American brand has become a modern high-tech company that offers convenient and comfortable products for outdoor activities.
Brand benefits
Thanks to the use of advanced technologies, these Columbia products have a number of advantages:
- The clothes are light and warm. You won't freeze, get wet, or sweat in it.
- Branded items are warm, even if the jacket has been exposed to rain or sleet and gotten wet.
- The models have a comfortable cut, do not restrict movement and do not limit mobility.
- Special technologies used for summer styles can cool you down on a hot day.
- Manufacturers have managed to create models that protect in various weather conditions. They are comfortable in rain, heat, cold, and strong winds.
Agree, it would be a shame to pay for such a quality item, and then freeze or sweat while walking. Therefore, we will be careful when choosing clothes that claim to belong to a well-known brand.
External signs of authenticity
It is not enough to decide on the model, color, style of clothing. You should definitely pay attention to the following important nuances.
Material
The outer fabric, like the lining, must be of good quality.. Inspect the selected item, paying attention to every detail.
If you are looking for a down jacket, remember that it should be light.
Important! Keep in mind: unscrupulous manufacturers, in an effort to reduce the weight of products, use a thin batting seal. It will be difficult to retain heat in such a product.
Accessories
We carefully check the fittings. Fasten and unzip the zipper several times to make sure it moves smoothly.
Next, let's look at the lightning itself.
Important! The zipper with the letters YKK should only be on the “female” side, regardless of whether the model in front of you is male or female.
Logo
Every branded item must have a logo. Columbia is no exception. But those who hide behind the famous name also put it on their fakes. Therefore, we do not ignore the logo.
Models sold in Russia have one of two main brand options:
Important! Each element of the logo must be made separately, without connection with neighboring elements.
Quality of work
All seams on genuine items are made carefully and with high quality. Uneven seams, uneven stitching, and protruding threads indicate that this is anything but Columbia.
We are looking for documentary evidence
If during a visual inspection you do not see any obvious signs of counterfeiting, perhaps this is a good piece of clothing. But to ensure that it belongs to the brand, the verification must be continued.
Now let's look at the documents. Yes, yes, real models have them!
Leafing through the labels
Of course, this is not the passport we receive. But not a single label either.
Columbia sells its products with small books containing all the information about the product.
From it, the buyer learns the name of the model he has chosen, what category the product belongs to, what technologies were used in its manufacture. In addition, the labels contain complete information about the fabrics, indicate the size of a particular item, and also inform about the recommended price for it.
Important! The labels of the original clothing are made with high quality, as are the products themselves.
We check the information on the Internet
The manufacturer offers another way to check - via QR code. You don't need to spend a lot of time scanning it. But it becomes possible to make sure that this product is made using the American brand’s own technologies.
Now, having made sure that this is an original Columbia work, you can pay for the purchase. It guarantees comfort and convenience!
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