In their desire to be fashionable, many representatives of the fair sex purchase items from the collections of various couturiers. Some people prefer the products of one designer, skillfully selecting outfits for all occasions.
Along with the venerable Prada, Gucci, Dior, which have a large army of fans, s.Oliver products are in particular demand among European women. Of course, in terms of celebrity, the brand cannot compete with the giants of the fashion industry, but this does not prevent the German manufacturer of clothing, shoes and accessories from being in demand among ladies of all ages. Stylish, high-quality items with a thoughtful design from s.Oliver allow you to create a harmonious look, as they say, for both feast and peace.
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What kind of brand is s.Oliver: history and general information
It is a widespread situation when famous fashion houses were named after the name of the leading designer or owner of the holding. Less often, brands are designated by an original abbreviation or simply a beautiful word.There are rare situations when a company was named after a favorite hero.
This is exactly what happened to one of the most famous brands when, in 1969, a young entrepreneur, Bernd Freier, opened a small clothing store located in a small town in northern Bavaria. The young man borrowed the name for the boutique from Charles Dickens, of whom he was a fan. This is how it was born "Sir Oliver" is a reference to Oliver Twist, Bernd's favorite hero.
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Reference. It is interesting that the young man deliberately changed the usual “sir” to “sir,” which emphasized the author’s famous English humor.
The brand did not exist under this name for long, exactly until 1979. Then the manufacturer of perfume products “4711” expressed a claim to the name of the “Sir” trademark. Burnd did not want to get involved in legal proceedings that would entail inevitable financial losses and unnecessary hassle, and quickly registered a new label. Now no one has encroached on the s.Oliver brand. In the same year, the main concept of the brand was invented. From now on, the products were designed for the mass market, and the designers changed their stylistic direction, giving preference to practical and comfortable casual.
The management chose a rather aggressive form of promotion and promotion. Thus, entrepreneurs bought factories and smaller clothing brands, and numerous subsidiaries were opened.
New collections began to be released monthly, which made it possible to conclude franchise agreements with large shopping centers. This somewhat expansive approach was not in vain - by the beginning of 1999, the whole of Europe was enveloped in a network of branded boutiques.
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History through the years
The further development of the company can be clearly demonstrated using temporaryOth scale, capturing the most significant milestones of development:
- 1987. The company buys Chicago Jeansmoden and launches a line of natural denim clothing under the KNOCKOUT logo.
- 1993. The subsidiary Chaloc GmbH is founded.
- 1994. The QS sub-brand is launched.
- 2002. The COMMA brand is introduced to the world (today it is a separately existing company).
- 2004. The official online store starts operating.
- 2005. We have developed our own line of stylish accessories.
- 2007. The production of clothes for children has been launched.
- 2009. Production of large-size products has begun.
- 2011. Merger with the LIEBESKIND BERLIN brand.
- 2015. One of TRIANGLE’s “daughters” begins its independent existence.
- 2018. “German Sir” enters into a partnership agreement with Retailtech Hub.
Now products decorated with the s.Oliver logo are presented in more than 2 thousand boutiques scattered across all corners of the globe.
Brand assortment and lines
By 2009, the manufacturer had formed the following basic directions:
- s.Oliver. The main category of products for men and women, designed in a relaxed urban style, personifies the company.
- Denim. A line of products made from natural denim fabric.
- Premium. Luxury line of products for men and women.
- Selection. Things that are distinguished by special sophistication, brevity and traditionalism, deliberately contrasting themselves with modern catchy fashion.
- Junior. Products for children produced exclusively using natural raw materials.
- Bodywear. A line of clothes for home, cozy pajamas, high-quality and exquisite underwear.
- Big Size Men. Plus size products for men.
- Kids. Fashionable, bright products for children in a comfortable urban style.
- Accessories. Includes voluminous jewelry, which is the calling card of the “German Sir,” stylish scarves, genuine leather belts, scarves, neckerchiefs, stoles and other accessories.
- Triangle. Large size products for the fair half of humanity.
- Shoes. It is represented by high-quality and practical shoes of various styles and colors - from sandals to boots made of genuine leather, pressed in a special way.
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Brand s.Oliver today
Today, the manufacturer never ceases to please fashionistas. The brand continues to produce comfortable and practical items in an urban style, offering branded accessories and its own line of perfumes.
Things from Ser Oliver are a true embodiment of modern urban style. The products are of excellent quality and always correspond to fashion trends. The German manufacturer attracts attention with its impeccable performance, comfort, and neutral colors. Thanks to the developed network of online stores, ordering the item you like is not difficult.
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