We are accustomed to thinking that when purchasing a branded clothing model, we get something in which “everything is perfect”: the cut, the tailoring, and the material. But suddenly fashion manufacturers began to talk about how they create their products from garbage! And in the literal sense of the word. But what about quality material? Isn't there a contradiction in this? And why should they “digging through the trash”? Let's figure it out.
Fashion trend: waste into business
Garbage is a serious problem!
Important! More than 3 million 500 thousand tons of waste weigh that the inhabitants of the planet throw away every day.
The results of human activity are terrifying:
- waste-polluted forests and oceans;
- daily mountains of garbage getting closer and closer to cities;
- soil, air and water pollution;
- diseases caused by the state of the environment, etc.
It’s good that humanity has realized the problem and is looking for ways to solve it.
Reducing waste by reusing it is one such way. Turns out, Much of what we throw in the trash can still be useful.. For example, become material for clothing.
The advantage of recycled fabrics
Getting to know the results of this process will help answer the question why all this is needed. Here are a few of them.
- Modern technologies make it possible to obtain high-quality material from waste, visually no different from normal. According to its requirements, it suits both fashion designers and consumers.
- Using recycled materials reduces waste, which take decades to decompose.
- There is a saving of resources, which would be required for the primary production of fabrics.
It turns out that reusing discarded waste is a very necessary thing. And fashion brands are acting very responsibly by showing what recycled waste can be.
Reference. The basis of fabrics is not only discarded textiles, but also plastic and synthetics. Plastic bags, bottles, car tires, etc. are used.
Do you continue to wince when you imagine what fashion designers work with? In vain! After secondary processing they are difficult to recognize. Durable, pleasant to the touch, well-dyed fabrics are used for cutting. And no smell! The quality of the resulting material is beyond doubt among world-famous manufacturers. And now we’ll show you what they can do.
Yesterday - trash, today - a fashionable jacket
In order to appreciate modern capabilities, we will not hide what the jackets are made of or limit ourselves to the generalization “waste”. Let us indicate the sources more specifically.
From plastic bottles
Plastic bottles turn into... Yes, not only into crafts, but also into down jackets. This one, for example, is made from them!
Etro
Practical down jacket instead 120 unnecessary bottles offered by the Italian company Etro.
Everlane
And the American manufacturer Everlane, which also produces down jackets from recycled bottles, uses less plastic per item. However, apart from 15 bottles Other recyclable materials are also used here. For example, old blankets and feather pillows.
After proper processing they become a good filler. And the finished down jacket looks attractive, don’t you agree?
J.Crew
Competition among manufacturers of bottle jackets will soon become even more serious. After all, there are more and more brands passionate about the noble cause of saving the planet through their own production.
From 15 bottles (processed using modern methods, of course) the American company J.Crew makes just such a down jacket. Warm, bright, comfortable!
Patagonia
Many have already appreciated fleece clothing. But when it comes to this cozy and warm material, not everyone associates it with plastic bottles. But they learned how to make fleece from them too! And the American brand Patagonia is happy to use such material for the production of clothing. This is what they did.
From airbags
Of course, it is good that the airbags of many cars have never been used for their intended purpose. But what happens to them after the machine ends its active existence? It is clear that they are sent to a landfill! That is, it ends up in the trash durable, wear-resistant, waterproof nylon! And in huge quantities!
Why pay money for material if you can get it for free, thought the leaders of a Korean company? Kanghyuk. And we went to the car “graveyard” to get this nylon.
Look what practical and stylish models came out of it.
From parachutes and military uniforms
The aviation industry also attracts with its capabilities. After all, there are parachutes here! Look what kind of windbreaker he made British designer Raeburn.
And military textiles are used!
We presented just a few brands involved in the useful business of making clothes from recycled materials. This list can be continued with famous names: Columbia, Stella McCartney, Ecoalf, Peak Performance and others.
Are you ready to try on a “jacket made from garbage”?
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