No intelligence, no imagination. How brand names are distorted

Counterfeits originating from China with original names have become legends. Global brands value their own trademarks and carefully monitor illegal copies. If someone wants to sue, the Chinese will retort: ​​“We didn’t copy, but created our own, a little similar to yours.” This is how funny names appear, strongly reminiscent of expensive brands.

Distorted brands

The most famous distorted names

The popular sportswear brand Adidas was hit the hardest. No matter what variations you come across, the famous “Abibas” has long been surpassed on the market: odidoss, obibos and other variations on the theme. With the light hand of Chinese businessmen, the elegant “Puma” turns into the unknown beast Ruta, and “Nike” is awarded the familiar nickname Nike.

Distorted brands

Even the European quality mark “CE” repeats the style of the original, but cunning businessmen have made a smaller distance between the letters, averting lawsuits.

Distorted brands

The cleverness of the mind does not stop at copying names. There is an interesting fact, widely covered in the media - a completely pirated copy of the Apple store! It was so similar to the original, right down to the spiral staircase and the signature design of the walls, that, probably, even the employees themselves firmly believed that they were working for a well-promoted American brand. According to the latest data, authorities have already identified 22 fake points with a bitten apple. After this incident, the fake Ikea changed all colors to the opposite ones, fearing fair retribution.

Distorted brands

Distorted brands

Copies of retail outlets

Distorted brands

Establishments with red signs with three yellow arches, so clearly copied from McDonald's, that this height of wit can only be eclipsed OFC in large letters on a red background and a laughing man who looks strangely like Barack Obama. There is another example of resourcefulness - sunbucks, the logo is a Chinese dragon on a green background, and the name is in an outer circle. This coffee shop also decided not to stray far from the world famous brand.

Distorted brands

Probably the worst thing about copying is using cardboard instead of dough. A poorly painted logo causes less harm than artificial food produced in violation of technology.

Cars

Distorted brands

The Chinese auto industry offers copies of products from famous companies at very affordable prices. There is no opportunity to buy expensive things in the country, so the domestic market was delighted with its own dexterity. And in other countries there were lovers of cheap Chinese iron.

Mercedes CLK

Known examples:

  • Mini Cooper – Lifan 320;
  • Mercedes CLK – BYD S8;
  • Smart Car – Shuanghuan Noble.

The epic with cigarettes

In conclusion, I want to tell you a wonderful story that I really liked. She once again proves the resourcefulness of the Chinese mind.

All smokers have at least once held a cigarette from China in their hands, even if they are sure that this has never happened to them. The Chinese are a smoking nation; tobacco brings 8% of profit to the country's budget! Huge demand generates supply - the law of the market, which is why counterfeiters are very fond of Marlboro and other recognizable brands.

An advertisement for Chinese Marlboro shows a cowboy with a face of characteristic oriental appearance. Marketers are not interested in historical accuracy...

One day, tobacco smugglers from Yunxiao County hired fake military personnel for a whole performance. The underground factory turned into a military unit. While they were marching on the parade ground, goods were being packed in the basements. The deception was exposed, the factory was closed, and this story spread around the worldb peace.

Mercedes CLK

The Chinese are a unique and enterprising nation in their own way. They understand that it is easier to use popular brands than to invest money in the production of something new. And people willingly buy even obvious fakes, hoping that this is “real China.”

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