The well-known company Gucci, according to online analysts and experts, has been occupying a leading position among famous fashion houses among young people for several years now. Its popularity lies in active advertising carried out on the Internet. Representatives of the company made a bet on it several years ago. And this worked to the benefit - Gucci has become one of the top brands in the wardrobe of young people.
How young people want to dress
In recent years, sales of clothing and accessories from the Gucci label have been steadily growing. Company executives explain this by the launch of an official online store and online sales and advertising. As well as active representation on social networks.
Important! The term Gucci has become a real trend for those who just yesterday did not follow the “zigzags” of fashion at all and could not navigate fashion brands.
Looking up to idols
Young people today, in the wake of the popularity of many performers, as well as with an active life on social networks, They constantly see Gucci clothing and accessories on famous personalities, bloggers and other public people. Accordingly, they also want to have such things in their wardrobe.
Important! As a rule, it is difficult for unemployed students or schoolchildren to save money for a truly high-quality, branded item. Then Gucci replicas with loud and bright labels in the most prominent places are used.
Be bright and noticeable
At the same time, things are not always chosen with taste. The main thing is that the clothes are bright, noticeable and shine with famous brands. So all friends and acquaintances will envy the possibilities of a teenager who can get a branded item into his wardrobe.
Buy in a new way
Among other things, life today has accelerated greatly compared to a decade ago. Young people are accustomed to ordering clothes, shoes and accessories online. Long and tedious shopping trips are a thing of the past. This is of no use if you have the opportunity to slowly select everything at home and pay remotely. And in a few days you will receive new items for your closet. Many girls buy clothes only this way, without wasting time in boutiques looking for something that is truly worthwhile.
Reviews of Gucci items, their quality and attractiveness are passed on by word of mouth.. The desire to be like your idols does its job. Girls today often look like sisters. This is all due to the widespread spread of the stereotype that a self-respecting fashionista should buy branded clothing. And also have a chiseled figure with certain parameters, as well as a face like a Barbie doll.
All this could not but affect the sales of items from the fashion brand. Company representatives quickly realized that life was moving smoothly online. This means that a lot of things are decided today online. Young people cannot imagine their lives without popular blogs, communication in instant messengers and social networks. Active, but not too intrusive advertising of the Gucci brand is bearing fruit. Young and fashionable people want to get items from this brand into their wardrobe and shine with bright labels in companies.
How Gucci managed to win over young people
The secret of Gucci's attractiveness has several explanations.
Produce what young people need
Having studied all the requests of the younger generation, the company took them into account when creating new collections. Bright and convenient, comfortable and noticeable clothes have become attractive and popular.
Use the Internet
The brand's management notes that their popularity came as a result of active work on the Internet. What did company representatives do to promote their own product again? Work was carried out in several directions:
- communication and advertising on social networks;
- launching an online store;
- regular updating of catalogs;
- accounting of requests on the Internet;
- setting up production and other measures.
Reference. Thanks to active work on social networks, many young people saw the brand and wanted to have an item from the Gucci fashion house.
Moreover, when communicating with each other, they always pay attention to the clothes of the interlocutor. Standout labels haunt him, and the teenager wants to get himself the exact same thing or just an accessory from a fashion house.
Advertise on stage and in cinema
Play an important role popular people in cinema and on stage. They make the label the “hero” of a new video or play in a movie wearing a Gucci suit. It's hard to say whether they make extra money if they appear on a theater stage or appear on camera in a T-shirt or Gucci suit.In any case, this invariably increases the popularity of the brand and motivates young people to buy stylish items from the fashion house.
Some adolescent psychology experts believe that wearing branded items is a kind of rebellion. It is aimed at counteracting imposed patterns of personal growth. This is due to stereotypes that originated decades ago. Back then, wearing such clothes was a sign of wealth and personal career growth. Only confident, rich and important people wore clothes of this brand. Today the tradition has changed. Gucci and the younger generation have found each other, and it looks like this mutual sympathy will last for a long time!
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