Every year, clothing designers, couturiers and fashion designers try to create something new, innovative and iconic. Every season, fashionable clothing collections appear that combine classic style and advanced technology. Italian manufacturers were no exception. They made a revolutionary breakthrough among fashion lovers and football supporters by creating the Stone Island brand.
What brand is Stone Island?
The Stone Island brand appeared in the Italian town of Romarino in 1982. Its name translates as “stone island”. This brand produces informal clothing. Its designers constantly experiment with the functionality, quality and appearance of products. The creator of this line, the legendary Massimo Osti, invented products that embodied his personal innovation inAnddevelopment of comfortable and stylish clothing, based on the study of military, sports and work uniforms.
The main feature of these things is processing using advanced technologies. Garment engineers are constantly experimenting with dyeing techniques. Finished products are painted using one of 60 thousand methods. The corporation claims that all components are tested in the Sportswear Company's own laboratory and are absolutely safe.
The brand's history began with an accident. Massimo Osti experimented with a very hard two-color material. The designer tried to transform it into a more flexible, pleasant to the touch and wear-resistant fabric. To do this, the maestro repeatedly washed the material together with pumice. The result exceeded all expectations. After processing, the fabric received an exquisite appearance and a lot of technological advantages.
The first collection of jackets, consisting of seven units, was sewn from this fabric. The wardrobe pieces were completely unique. The appearance had a nautical theme. Therefore, a catchy and memorable name was required.
Clothes of this brand are often worn by representatives of various subcultures and football fans, and sometimes even by hooligans, skinheads and Nazis. Therefore, when purchasing S.I. items, you should be prepared for claims and even aggression from certain people. Of course, the likelihood that they will want to take off the jacket and beat its wearer is small. However, it exists! Nevertheless, you can avoid provoking informals, but simply remove the patch and wear a high-quality designer item absolutely calmly.
To date, branded stores have opened in many cities. Flagship clothing conquered Milan, Rome, London, Paris and Seoul. It is sewn for adults and children.The company's goal remains to produce high-quality, comfortable and unique products.
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