Teenagers in 2020 are a rather capricious “stratum of the population” in terms of fashion. If 20 years ago they encroached on mom and dad’s clothes, today they have their own view of style, different from adults. My son and daughter are at this very interesting age when appearance is very important.
Main rules
Depending on age, they may change, but I understood the basic law: clothing must be either original branded or without any inscriptions/labels at all. And while my daughter often looks down on these moments, my son carefully checks what I bought him.
At first, I, who grew up in the 90s, did not understand such enthusiasm - in our country a large number of brand names on clothes was considered cool. The son explained that for an unoriginal thing at a certain age, place, and just like that on the street you can get an unexpected “explain for the clothes”, and it is better not to provoke the local aborigines, who have no greater joy in life. Well, if you can explain the branding of the item, then okay, you can wear it.My son prefers minimalist clothes and loves good shoes. The daughter often breaks the rules. For some reason, girls find it easier in this regard.
Modern youth stores secretly adhere to the minimalist brand principle and Chinese inscriptions and fake logos have not been offered for a long time. I decided to take a closer look at the top retail outlets, dividing them into just two categories - original and inexpensive. And if things in the former can be bought for the average salary, then in the latter it will be possible to buy goods for a teenager without much damage to the wallet.
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Cool
Inexpensive items of excellent quality is the parameter that unites all these stores. Unfortunately, the Russian manufacturer has not yet received as wide popularity as they have.
Champion
Their clothes can be bought in an online hypermarket, but if you want to be sure of the quality and originality of the products, then it is better to look at the official website, armed with a translator.
Items in a sporty style, high quality, bright, with a logo and original features. You can pay for your order using Visa, MasterCard, PayPal and many other payment systems. The parcel must be tracked. By switching to “Russia, rubles” on the website, the final cost of the product will immediately be visible.
The prices are rather high, but in Russia they are the same for similar things. Delivery within two weeks, but its price, of course, is off the charts. Plus there are also import duties, which they will not fail to remove upon receipt.. For example, for a pasta worth 3,000 rubles, they want delivery of 2,250 rubles + duties. The sweatshirt will cost a pretty penny. But for wealthy people there are no barriers :)
Advice: You can order such things through an intermediary in your city. Search local forums.
Official website – www.champion.com.
Stone Island
Cool clothes for brutal teenagers. Seriously though, Stone Island, it turns out, is worn by boys, while the brand adds maturity and hooliganism to the image. Jackets, caps, knitwear, sweatshirts, shirts, T-shirts, polos, pants, shoes, bags “smell” of London football fans and their menacing charm. The clothes are cool, minimalistic, with a catchy logo.
Delivery is 30 euros in about a week, plus customs duties. Returns are possible within 30 days.
Officially – www.stoneisland.com.
H&M
A good store for any age. The clothes are high quality, true to size, last a long time. Good quality items, no “Chinese” consumer goods. Seasonal promotions are often held, and the discounts are simply huge. I buy my school uniform and everyday clothes there. I take what's on sale; the regular price is a bit steep for me. The store has never let me down. Free delivery from 2,000 rubles.
But if you have to talk to a call center, they will drink blood. You only need to pay for the purchase in cash to the courier, and you will also have to tinker with the return. Pah-pah-pah, I've avoided such problems so far.
Order here – www2.hm.com.
Budget
You can dress a capricious teenager cheaply, but stylishly and beautifully, in inexpensive Russian stores. The quality of things often leaves much to be desired, but the price can also be very pleasing, especially on some discount day.
Gloria Jeans
A store for young fashionistas and fashionistas. We shopped there for about 13 years, quite inexpensively. I can’t say that the items are high quality, but it suited me, since children grow very quickly. But everything is bright, beautiful, and the brand is always relevant. Casual-style clothes with cool inscriptions and pictures.In almost any city there is a branch of Gloria Jeans, it is convenient to shop even with a younger teenager.
You can purchase an item online on the website, receive it through pick-up points and parcel terminals - from 99 rubles, by courier or Russian Post - from 199 rubles. Free delivery depends on the region - from 1,500 to 4,000 rubles.
You can view it here – www.gloria-jeans.ru.
O'STIN
Bright youth street fashion. The quality of things is average, but better than Sela, for example, or Oodji. The assortment is huge, the sizes are standard, there are both cotton and synthetics. My daughter really likes shopping there, for some reason this store is her favorite. Probably because he can’t leave there without buying something.
There is a point system, there are always promotions, some kind of bonuses. Convenient, interesting and affordable prices. Everything is sold - from down jackets to jeans. There are both bright and minimalistic collections.
Pay in cash or by card. There is a return system. Delivery is free from 1,000 rubles. You can pick it up at an Austin store in your city, at a post office, or from a courier.
Official website – ostin.com.
Funday
Not a bad store for younger teenagers up to 13 years old. The clothes are bright, T-shirts and shirts are interesting. I can equate the quality to Gloria Jeans. Unfortunately, after several washes, knitted items stretch a little, and T-shirts shrink and pilling appears. But maybe it’s just my children growing up so quickly :) Their website is constantly freezing, but the search is convenient, there are many filters and, most importantly, discounts. Overall a good store, just like the others.
Delivery is free from 1,000 rubles, otherwise – 249 rubles. Deadlines - up to a week. No fitting, cash payment. But I advise you to purchase things directly from the store itself.
The brand's website is fundayshop.com.
Conclusion
Each store is good in its own way. Usually, in a big city there are shopping centers where you can find and look after a new wardrobe for a teenager. You can buy clothes more simply, but I recommend not skimping on shoes. It seems to me that it is she who influences the status in the party. Although…)
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