Women's choice: Zara or H&M

Global fast fashion brands – what are they? Is it worth buying inexpensive things? What are the advantages and disadvantages of such clothing? We will talk about this in our material.

Tricks for Buyers

Not all fashionistas can buy designer clothes for themselves. But everyone, without exception, wants to be stylish. Large chain stores that strictly follow global trends help make life much easier for the better half. Among them especially Zara and H&M stand out.

Numerous marketing ploys and tricks are designed to “help” customers leave as much money as possible in their boutiques. Before you know it, you will spend much more than planned.

Store locations

There is an unspoken rule - all online clothing departments are necessarily located next to the boutiques of famous design firms. This is a kind of message to a potential buyer: “You will be no less stylish in our clothes.” Whereas the cost of things here is incomparably more affordable.

Expensive things at the entrance

The focus here is on the impulsiveness of choice, which is inherent in every person: see – want – buy. Therefore, the most expensive collectibles are placed right at the entrance. This is designed to encourage the buyer to immediately try on the outfit they like. And as you pass by the racks with discounted goods located inside the hall, you will certainly grab a few more inexpensive items for the fitting room.

To increase sales, very Networkers often use the so-called Japanese standard:

• light dark;
• the most in-demand product is placed at the back of the sales floor, which means that when a woman makes her way to the rack of jeans, she will pick up a lot more along the way;
• They always offer baskets, where the customer simply “automatically” puts the goods she likes.

Things on tables and mannequins

Women are often seduced by ideal images created with the help of mannequins. You have to face the truth - it’s unlikely that these things will look as chic in reality on your figure.

This perfect fit is achieved by special steaming, folding and pinning.

According to leading consultants, women most like to buy outfits:

• “like in advertising”;
• inexpensive copies of famous brands;
• something “pretty and cheap” next to the cash registers.

The real “trick” is the tables with things, they are specially put on display. At H&M they update them every couple of weeks. It would seem that you don’t need trousers - but their cost is only 499 rubles. There is a desire to try it on. Experts estimate that after this, 80% of women will definitely buy them.

Comparing two brands

Modern city dwellers are happy to buy clothes from both brands for daily wear.Moreover, the ratio of quality and price is not much different here.

Quality of Zara and H&M clothing

The lack of high quality requirements for the assortment sold is fully compensated by the low price of items. Therefore, there is no hope for long-term use of them. Typically, the wearing period is limited to one year.

H&M is characterized by consistency and stability of quality characteristics. Any clothing from this company is worn for approximately the same amount of time. Among the shortcomings are not very neat seams and “sticking out” threads. But these things certainly take their toll.

If we talk about Zara, then in this case not everything is so simple. Often, the outfits of this company are neat and reliable in use. But sometimes jackets and dresses cannot withstand even several washes.

Experienced buyers are not entirely satisfied with the shoes and bags of this brand.

Prices and discounts

If we compare average prices, then their higher level is undoubtedly in Zara. This is quite explainable by the predominance of the assortment of clothing for special occasions (shirts, dresses, various shoes and suits). Although prices do not always really correlate with the quality of products.

So it’s not that advisable to overpay just for copying fashion trends.

H&M relies on cheaper samples. Thanks to constant discounts, buying casual clothes in the stores of this company is much more profitable.

Service

The popularity of the companies is quite high, so queues in the dressing room and at the checkout are inevitable.

Zara stores are usually more spacious, which is due to the smaller range of products. Shopping there is pleasantly comfortable - you don’t have to rub against the backs of other shoppers.

Some congestion in the H&M sales area is more than compensated by friendly and attentive salespeople. They will readily come to your aid, even if they are busy with urgent work.

What's better?

It is impossible to answer this question unequivocally. Each brand has its own advantages and disadvantages. This applies to the structure of fashion lines and pricing. Particular attention should be paid to those things that are rightfully considered the real “pearls” of brands. And for this you need to know their features.

The face of H&M is natural basic-format items from seasonal collections. The following are extremely popular:

• thick mohair sweaters;
• casual shirts;
• inexpensive but high-quality mixed jackets and dresses;
• annual collection designs from designers.

The uniqueness of Zara is proven by the speed of formation of collection lines in strict accordance with modern fashion trends. This entire process takes no more than a month.

Fresh ideas and design talent are visible in each model. Although you can often see simple copying of other people's designs from high podiums. Distinctive features of the brand:

• up to several thousand interesting new products go on sale every year;
• constant update schedule - Thursday and Saturday mornings;
• here you can always find some “zest” for your image;
• All kinds of T-shirts and tops made of linen and cotton are very popular.

Women deservedly like Zara and H&M clothes. Stylish items from both brands attract fashionistas with their beauty and similarity to leading brands. The main thing is to make the right choice, and you will be truly irresistible.