A tough start to the decade and ongoing uncertainty have shaped this season's color palette, with consumers gravitating towards wellness, optimism and indulging in small luxuries where possible.
Historically, the lipstick effect has allowed this iconic item to fare well during economic downturns, as it is valued as an affordable luxury and mood-lifter.
In 2023/2024, the color will become a symbol of self-expression, optimism and balance. It will play an important role in helping people communicate and express their feelings. Lip products will become more sophisticated and have long-lasting formulas, making them easier to use when you need to apply masks to your face. Consumers prefer long-lasting lipsticks that can complement any look.
In addition, according to fashion makeup artists, the main trend of this year will be blurred lip contour. This means that you don't need to use lip liner to achieve the perfect contour.On the contrary, the border should be slightly blurred.
Blue
Try something bright, unusual, maybe neon. Blue is a leading color in the beauty industry, its intensity looks alluring and magical, like the underwater world.
Neutral shades
Matte surface is very fashionable. But along with matte lipstick, lipsticks with a shiny base do not go out of fashion.
Radiating a warm, soft and delicate mood, such as Nude, Camel, Mocha or Taupe, represent simple elegance. They can be mixed to create colors that suit a specific skin tone or appearance.
Red and coral
Red and coral are timeless classics because they are the colors of energy and optimism. Their bright colors help create a healthy appearance.
These shades are classics and can be used at any time of the year, for any occasion and with any skin color. They can also be mixed with other shades to create beautiful new colors that meet the needs of today's consumers who want versatile products that never go out of style and complement every skin tone so everyone can be beautiful.
With such a popularity trend, it is no wonder that many beauty brands have released products with color palettes that can suit different skin tones. Beauty entrepreneurs can optimize this trend because the above-mentioned lipstick shades can be used in everyday life.
For example, developing neutral shades that complement different skin tones will help bring products to different markets, since people of all ethnicities can try them on.
Which brands have released trending colors 2023
Examples of successful brands that have taken advantage of this trend include Rihanna's Fenty Beauty and Kim Kardashian's KKW Beauty. In addition to these brands' colorful foundation palettes, they also have nude lipstick collections that suit any skin tone.
Another example is the Philippine beauty brand Sunnies Face, which has had huge sales since its launch and has become the talk of the town among beauty connoisseurs in the Philippines and neighboring countries. The brand experimented with over 350 colors and 22 lipstick textures to find shades that can complement any skin tone. The end result is nine beautiful shades spanning nudes, oranges, pinks and reds that can be worn every day.
It's clear that the beauty industry, especially cosmetics, still has room to grow. Look how many Hollywood celebrities have turned into successful beauty brand owners.
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