For the spring/summer 2023 season, inspiration continues to come from both the natural and virtual world, and print and pattern trends continue to evolve based on a core theme, emphasizing environmental or social issues, expressing the need of the times.
Stripes of all kinds are reimagined in vibrant colors, emphasizing the phrase “the bolder the better.” A kitschy approach to prints is coming to the fore as people around the world resort to speaking their minds to bring about radical social and political change. Placed prints and flat floral patterns complement the essence of spring as a whole.
Milan has become a popular destination for animal prints, with some designers using zebra print and even images of real zebras in their designs.
From mismatched spring/summer 2023 fashion prints to kitschy patterns, from classic black and white stripes to electric neon and cobalt blues; from wild animal color stripes to simplistic social statement graphics, the international spring/summer 2023 runways showcased a wide variety of color and print combinations. Add to this a variety of bright colors, patterns and ombres that create a dopamine feeling from the clothes, and you have the perfect preview of the upcoming season.
Cobalt blue with prints
The color blue is in the spotlight for the upcoming season, with many designers using this shade in their spring-summer 2023 collections. Among this range, cobalt blue with prints stands out and has become a favorite of the season.
In New York, Jason Wu presented an off-the-shoulder chiffon blouse, matching trousers and an apron, while David Koma showed a technical jacket, a miniskirt, over-the-knee boots and a faux fur bag in London. In Milan, Alberta Ferretti presented a cobalt blue satin jumpsuit with large summer 2023 fashion prints on a strapless garment with a double belt. While Off-White in Paris presented a bodycon sweater dress with a cool shoulder design over a cropped turquoise turtleneck.
Rainbow effect
Taking advantage of the dopamine trend, designers in London, Milan, Paris and New York used bright colors, tie-dyes and ombrés, adding a “rainbow effect” to their work.
London-based brand Agr is known for producing knitwear in vibrant colors with a nightclub vibe.In one of its looks, the brand presented a rainbow-effect sweater paired with shiny technical trousers, complemented by an AGR logo bag. The icing on the cake was the tiger print in 2023 clothes.
Marcelo Burlon showed a long tank top and matching wide-leg trousers in a '60s style, while Études Aurélien Arbet, José Lamali and Jérémie Egry used a kaleidoscope of colors to finale their 2023 show. The printed look included a tie-dye shirt and shorts in a rainbow of colors.
Neon green
Since the pandemic, consumers have become more expressive, choosing bolder and more daring fashion choices, and this trend continues into the new season in all fashion capitals.
Michael Kors presented a three-piece suit consisting of a top, two-button blazer and trousers - all neon green with disproportionate summer 2023 fashion prints from head to toe, creating an impression, while Mark Fast in London presented a mini corset dress with halterneck and side laces in the same electrifying shade.
In Milan, Etro showed a neon green satin skirt with an asymmetrical hem with wide fringe, along with a matching bra top and baseball cap, while Abra in Paris showed a star-patterned turtleneck dress with an asymmetrical hem.
Kitsch is the key
A style originating in the art world, kitsch can be defined as art that appeals to popular taste rather than high standards, works or objects that may be objectively “ugly” but are appreciated with understanding and irony.In fashion, the meaning of kitsch leans more toward the latter, combining various references that often don't match each other together to create something very bold and eye-catching.
Characterized by exaggerated sentimentality and melodrama, the revival of this maximalist trend began with Alessandro Michele's arrival at Gucci in 2015, after which season after season more and more designers jumped on the kitsch train, and spring/summer 2023 was no exception.
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