The new collection presented by the Swedish brand H&M dictates the main trends in summer travel in 2021. Collection developers took into account all the features of modern recreation and presented incredibly comfortable, made from natural materials and fashionable clothes that are better suited for traveling around the world.
Focus on environmental friendliness
Most of the items in the Studio line collection are made from recycled materials. They do not harm humans and the environment. Developers and the designers harmoniously integrated basic items into the updated sets, which now began to play in a completely new way.
A large percentage of items from the collection refer to the marine theme. For example, a skirt with a fringed surface resembles an octopus. Numerous buttons and asymmetrical clasps also give a nod to the sea, as if they had just been fished out from the bottom by treasure hunters.
Adventurer
The items presented in the line for the coming summer are created specifically for lovers of extravagant travel with a lot of interesting moments and exciting events. This clothes for a confident and open-minded woman.
The key models were branded oversized jackets in classic shades, a fringed skirt, a knitted sweater with a jacquard pattern and a dress with crushed velvet fringe. At the bottom of the looks from the collection, tall boots made from sustainable Vegea leather stand out. They effectively complement each presented outfit and look incredibly comfortable.
Exclusive bonus
As a gift to its fans, the H&M brand provided access to archival models. This is an exclusive offer from the company, which gives you the opportunity to purchase key items from past collections.
This is another step in favor of smart consumption, which the brand is using for the first time.
By the way, purchasing archival models will not be available everywhere. Sales will open only in two boutiques in the world - in Stockholm at Sergels Torg and in Berlin at the Mitte boutique. For brand lovers and women who prefer eco-friendliness in everything, this A great opportunity to replenish your wardrobe with beautiful basic items.
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