In recent years, one can increasingly hear that there is no need to wash things as often as we are used to doing. And not just because washing is a routine process that requires time, water and electricity. But also because of environmental pollution. For example, recently Stella McCartney calls for stopping endless washing and ironing. Why? Let's figure it out together.
Why Stella McCartney is against washing
According to the British designer, we Too often we put almost unworn items in the washing machine.
Let's think about the environment
In her opinion, this is not environmentally friendly and uneconomical.
Reference. Frequent washing leads to premature wear of clothes. Therefore, you need to buy a new one and throw away the old one.
That is, one problem gives rise to several others: recycling, increased production volumes, chemical pollution, etc.
The consequences are clear. And the reasons why Stella McCartney made her statement are also clear.
“Smart care” is relevant
Some were quick to declare Sir Paul McCartney's daughter unscrupulous after hearing only the words "I... am not a fan of laundry" in her interview, while This statement organically fits into the logic of the Stella McCartney brand, which promotes the idea of “smart care.”
"Smart care" means several trends:
- take into account the negative impact of synthetic detergents on the environment;
- use liquid powders;
- wash at low temperature;
- do not put all things in the washing machine;
- dry in natural conditions, that is, on the street;
- Iron only if absolutely necessary.
Important! This approach allows things to “live” much longer than with regular machine washing, which makes the threads more fragile.
It may seem that few people share the point of view of the British brand, since it has a lot of counter-arguments. But no! There are like-minded people.
Stella McCartney is not alone
Stella McCartney's views are shared by many famous personalities.
- A few years ago Levi's CEO Chip Berg stated that he has been wearing unwashed jeans for a good ten years and is not going to change anything yet.
- Total Wingerie Care Director Julia Dee not so categorical. She is sure that jeans should be worn for about two years without washing.
- A Carl Chiara, head of brand concept for Levi Strauss & Co, recommends washing jeans every six months. And he does the same.
- The most “advanced” was designer Lisa Marie Bengtsson. She created her own concept called "Goodbye Laundry." As in the case of “smart care,” we are not talking about an absolute refusal to do laundry.
According to Lisa Marie Bengtsson, every person has wardrobe items that can be given freshness without detergents.
If there are no dirty streaks or stains on your items, just hang them on special hangers with a glass flask containing activated carbon.. After some time, the charcoal will absorb unpleasant odors from your clothes, and they will smell fresh again. Of course, we are not talking about underwear and other items of clothing that are in direct contact with the body.
When you can't do without washing
Stella McCartney's words resonated with Guardian app readers and social media users. What do experts think about this?
Hygiene experts against infrequent washing due to the appearance of dust mites in clothes, which provoke the development of allergies.
Socks
Although there is no consensus of opinion here. Almost everyone agrees that socks should be washed after each wear.
Underwear
But on the issue of underwear, there are “discrepancies”: some believe that they should be washed daily, while others say that wearing them for two or three days is acceptable.
Important! Designers of modern underwear recommend washing them by hand at low temperatures and with mild detergents. Such gentle care does not deform the linen and preserves its appearance.
Home clothes
Loungewear and pajamas also need frequent washing. But not daily, as many people think. Two or three shifts per week are enough.
Sportswear
It is impossible not to wash sportswear. It was specially created to absorb sweat, and with it sebum and salt. Repeated donning may result in skin irritation.
How to do without washing
Do you think that before Chip Berg, Stella McCartney, Lisa Marie Bengtsson, people didn’t know how to care for clothes without washing them? You are mistaken! Alternative ways exist!
Ventilation
A traditional method that has not lost its relevance. Experienced housewives know this. That’s why even today you can see ventilated balconies on their balconies in the summer. fur coats and sweaters.
Important! Cashmere products are generally difficult to wash without spoiling them. Therefore, they are also aired between socks.
Freezing
A refrigerator instead of a washing machine is another alternative way to care for clothes. He based on the ability of low temperatures to kill bacteria.
Cleaning
Again about jeans. Since the owners of companies involved in the production and sale of denim products talk about the dangers of frequent washing for their products, it means they have reason for this.
They are supported by fashion designers. They advise getting rid of contaminants locally: Clean only the stain rather than washing the entire jeans.
It is unlikely that anyone will argue that outerwear does not need frequent washing. It is stupid to put a jacket in the washing machine more often than once every two months. And some things cannot be washed at all! They are dry clean only! Information about this must be on the label.
How to respond to calls to do laundry less often? Decide for yourself! We think that there should be a sense of proportion in everything. After all, cleanliness is one of the main indicators of civilization.
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