AliExpress is large trading platform for goods from China in the Internet. They say that no matter what surreal nonsense you dreamed of in a bad dream, it is probably already on sale at Alika. Also this online service famous for its low prices. It’s especially nice that you can ask most sellers here for a discount. And free shipping is nice.
Now this Internet giant of cheap goods is agreeing to collaborate with a number of Russian designers. We are talking about the development and sale of branded lines of clothing and accessories.
What benefits do the Chinese and our compatriots plan to derive from such a partnership? And, of course, the most important thing is how will all this affect us, ordinary customers? Let's figure it out.
Why is AliExpress teaming up with domestic designers?
What does AliExpress want to get as a result? Predictably enough - this the site hopes to attract new customers.
Preferably those whose priority is not low price, but the desire to look fashionable and stylish.
Important! The service doesn’t like the fact that a significant part of the Russian market perceives it as a cheap online flea market.
That is why Alik is negotiating not with some abstract Russian designers, but with the most eminent and interesting for a youth audience.
Our compatriots probably want to promote themselves and their brands in a new capacity. After all, AliExpress is a very popular trading platform.
Reference! In Russia, this site is now one of the ten most popular Internet services.
We can say that this plan has already partially worked. After all, there are no new clothing collections yet, but we are already actively talking and writing about designers!
The calculations of the project participants seem impeccable. And we are very happy for them, but I still wonder how all this movement will affect us?
Attention! Good news: cheap goods from Alik from China are not going anywhere. There will simply be luxury Russian ones for those who want them.
Another good news: now you won’t be ashamed to admit that you dress on AliExpress even in a very pretentious company.
Project participants
On the Russian side, several large brands have so far been involved in this endeavor.
Igor Chapurin, Chapurin Fashion House
The name of Igor Chapurin is well known in the fashion world.
- Clothing with the Chapurin Fashion House brand was chosen for themselves by Lyudmila Putina and Svetlana Medvedeva, Alina Kabaeva and Naomi Campbell, Kristina Orbakaite, Whitney Houston and many other celebrities.
- Among the most interesting achievements of the famous designer, I would like to mention that he, as a costume designer collaborates with the Bolshoi Theater.
- In 2005, Chapurin launched the country's first high fashion line of ski suits.
- Another interesting project that you may have heard about is collection of clothes in the style of the movie "Bumblebee". Fans of this cinematic universe were delighted! The hoodies, sweatshirts, t-shirts, and trousers turned out great.
Attention! As part of cooperation with AliExpress, Igor Chapurin promises to release a limited line of basic clothing and accessories in March 2020.
It will be very interesting to see how it will look. No less interesting is how much the collection will cost.
Group of companies "Riki"
Another participant in the project is the Riki group of companies, in other words, the creators of the famous Smeshariki.
Their most obvious achievement, of course, is that same animated cartoon series. But besides this, the company is engaged in the production of games, educational programs, books, magazines, and printed products… They have a lot of projects in the works.
Attention! For Alik, Smeshariki promises to release a capsule collection of clothing, which will include T-shirts, sports dresses, sweatshirts, and so on. Specific dates have not yet been announced.
Sasha Frolova
The artist, sculptor, alternative Miss World 2014 is a bright personality and famous in the artistic community. On her account several very interesting sculptural exhibitions made of latex, the performance “Aqua Aerobics” and many other art projects.
Attention! A collection of basic clothing and accessories for children and adults from Sasha Frolova will be available for purchase on AliExpress very soon - November 11.
Even from this short list it is clear that AliExpress does not approach the issue in a formulaic way. And most likely, this is just the beginning. We'll probably hear many more big names in connection with this story in the future. And we will definitely make more than one profitable purchase!
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