The world's most fashionable brand according to Lyst Index in 2020

Every person wants to be aware of the latest fashion trends. After all, modern fashion is not only about clothes and shoes. This is a way of life that dictates certain conditions. But how to navigate the huge number of manufacturers and brands, and also understand which of them is the best?

Especially for these purposes, the Lyst platform creates a quarterly rating of brands that were requested by users most often. Want to know who the winner is this time?

Which brand became the most popular in 2020?

Every day digital technologies are gaining more and more space for themselves. The realities of modern life are such that online shopping is gradually replacing the more familiar shopping experience for everyone. With the help of the Internet, people have the opportunity to purchase almost everything that is available in regular stores and even more.

Potential buyers, trying to find a certain product, leave a query, to which Internet search engines provide suitable answers.This way you can view the official pages of designer boutiques, world-famous manufacturers, various trading platforms and stores. Based on these requests, the international platform Lyst compiles its quarterly rating.

How does Lyst Index work?

Shopping analytics platform Lyst continually analyzes the behavior of millions of shoppers to compile its list of the most popular brands. Analytics company employees collect data on what pages users visited and what exactly they were interested in. The formula compiled by Index analyzes global systems such as Lyst and Google. She checks data on mentions of brands and their products on popular social networks over the past three months.

Who was the winner?

There are twenty items in The Lyst Index in total. In 2019, OFF-WHITE took first place. The second place went to the GUCCI brand, and the third place went to the fashion house BALENCIAGA. ALEXANDER MCQUEEN, which has significantly expanded its chain of stores, is one of the outsiders.

The current year 2020 has become a real surprise for everyone. And it seemed that they wouldn’t be particularly interested in fashion, but in reality it turned out the other way around. According to data collected by the Lyst platform, people are still interested in globally renowned products.

The winner in the ranking of the most popular brands was the Gucci brand. Former leader Off-White dropped to second place. Third place went to the Nike brand.

The top twenty also included Prada, Balenciaga, and Fendi. Among the latter were goods produced by Marine Serre and Givenchy.