This company was founded back in 1993. Founders Ken Block and Damon Way could not even imagine that their brainchild would become so famous and popular. After all, when creating the brand, they only dreamed of making suitable and comfortable shoes for skateboarding.
History of the brand creation
And it all started simple. Little Ken was fond of sports since childhood; his parents supported their son’s interests as best they could, but at one point he decided that he wanted to draw. The parents did not interfere here either. Having started studying, Ken quickly realized that this was not for him, and dropped out of school.
After some time, Ken decided to try himself as a creator of clothing for extreme sports. Having created his own brand, Ken did not achieve success, but he met the famous skateboarder Damon Way. Damon knew exactly what clothes and shoes he and his colleagues needed, and these two friends had a good tandem.
Ken quickly weighed all the good and bad that he had already done and replayed everything. And so a new enterprise was created called Droors Clothing Shoes.
But this did not immediately bring a positive result. The work was long and difficult. A lot of advertising, in which both Damon himself and Colleen McKay took part.
A year later, the first advertising of the brand began to appear in the media, every day it became stronger and brighter, which naturally attracted the interests of athletes and ordinary people.
But even such advertising did not help to develop to the fullest. A certified orthopedic technician, whom friends met by chance and offered the position of head of production, helped bring the brand to the top.
Since this all started. Since 1996, the brand began to develop at breakneck speed. There was no time to produce the products; everything was swept off the store shelves. This brand was of interest not only to skateboarders, but also to rock stars, actors and models.
Popular models
Of course, as at the very beginning of its journey, the company produces shoes for extreme sports. But, besides this, in her arsenal there are also simple, everyday models. The most popular models can be considered:
- DC Legacy sneakers. They were developed in 1998. But even today they are wildly popular. They fit perfectly on the foot and have an unusual rubberized sole.
- DC Lynx sneakers. This model is practical and convenient. It was released in 1993. But since then there have been a few changes regarding the sole. Today it is much stronger and more comfortable.
- Anorak CIVIL. Lightweight model made of cotton and nylon.Especially suitable for daily wear, consumers will be satisfied if comfort and convenience are put first.
- Jacket EARL LIGHT. This model is so popular that it is almost never in stock.
White sneakers with gold elements have also become popular. This model looks feminine and unusual. It is complemented by suede and mesh, which make the sneakers light and comfortable. Bright models, pink, red, blue, and light blue are also in demand.
As you can see, not only shoes are popular and in demand; buyers are also interested in clothes, windbreakers and more.
Pros of shoes
The main advantages of the brand include:
- All athletes need good and reliable shoes. This is exactly what shoes from the DC Shoes brand are.
- Each model is carefully thought out before production so that the created shoes are as comfortable and convenient as possible.
- Production technologies allow us to avoid injuries and create shoes with a long service life.
- Unique technologies allow us to create high-quality models that are stable and of high quality.
- The shoes are breathable.
Concluding the article, I would like to note that this brand is popular not only among athletes, but also among ordinary people, because the shoes are made according to all the rules and meet the requirements of even professionals. It is convenient, comfortable and easy. Therefore, anyone choosing sneakers can consider the DC Shoes brand as a purchase.
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