Most of us have learned since childhood that shoes should be perfectly clean. She needs to be looked after. This is what our parents taught us. But now you can forget about it, because at the instigation of fashion brands, sneakers with the effect of wear and a layer of dust have become popular.
Dirty shoes - a new trend?!
The whole history of “dirty” sneakers and sneakers began with the Golden Goose brand. Every year they develop new and new models that look more and more old and shabby. This season, Golden Goose released sneakers with the effect of glue drops and drips.
Since this effect was approved by consumers, other manufacturers picked up the fashion trend. The first to embrace the trend were Vetements, Gucci and Balenciaga.
Reference! The essence of this phenomenon is that the designers decided to go “out of the blue.” After all, for many, white sneakers have become a kind of cult item. They were taken out of the box, cleaned after each walk, and tried to preserve them as much as possible and not get dirty.Therefore, the designers decided to ridicule this pedantry in relation to white shoes in this way.
This idea came to mind from Hedi Slimane, who at a fashion show in 2016 dressed his models in fashion items, complete with dirty sneakers. More precisely, they were not dirty, but artificially polluted. But at that time they did not receive due public attention. It was only a year later, when Golden Goose offered to buy “old” sneakers with scuffs, holes and stained laces for $600, that the public realized that this was a new trend.
And then it went on and on.
More and more fashion houses have joined this trend.
Important! This new trend for old-school pieces has moved from shoes to jeans. After all, modern fashion is so far from various prejudices that it will tolerate any innovation. And he can turn it into a modern trend.
Who already produces fashionable “dirty” sneakers
The first to decide to play not only with style, color, material and shape, but also with purity, was the fashion brand Golden Goose. It was they who first tried to make it a cult three years ago. It didn’t come out right away, but only a year later. Their white sneakers with a distressed effect were initially received with indifference. But the repeated presentation created a sensation.
The second place was Saint Laurent. In the spring of 2016, their models walked the runway in white sneakers with frayed and dirty laces. And on the shoes themselves there were scuffs that made them visually look like they were worn.
Literally six months later, in 2017, Demna Gvasalia also dressed his models in old-school white sneakers. This Georgian-born fashion designer created his own brand, Vetements, and also creates collections as the creative director of the house of Balenciaga.His clothes are combined with unique shoes from both brands. His sneakers look like they've been put through a meat grinder.
Following the creative fashion director, the trend for “wrack these sneakers” was picked up by John Galliano, who headed the Martin Margiela fashion house.
In 2018, Alexander Michele, representing the Gucci brand, also included “dirty” shoes in his show. Moreover, he combined it with the most unusual things - a classic shirt, a golden laurel wreath and short shorts with high socks.
Sometimes it seems that the fashion world knows no boundaries at all. And if it seems that consumers and fashion followers have already seen everything, then designers still manage to surprise and amaze us.
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