Finnish functional children's outdoor clothing brand Reima is a leader in children's clothing designed to be active all year round. The harsh Finnish climate has inspired Reima to find optimal solutions for more than 70 years. The manufacturer offers children clothes not only from head to toe, but also to wear underneath. In each season, the basis of the Reima collection is professional multi-layer clothing.
Recently, Reima designers plunged into the magic of Lapland. Logos from northern Scandinavia inspire Reima's designers for the fall/winter season. Lapland also plays a big role in the Reima AW17 consumer campaign, where children around the world can join in the centenary celebrations.
ReimaGO activity sensor and free app
Reima has developed a way to help parents increase their children's physical activity levels.Together with Suunto, a leading brand of sports watches, dive computers and sports tools used by adventurers around the world, Reima has developed the ReimaGO concept.
It consists of a wearable activity sensor that tracks children's physical activity. The gaming app reads the sensor and motivates children to be active, and users can attach the sensor to Reima clothing. The company launched the concept in autumn 2016, and in the autumn/winter 2022 season ReimaGO pockets were already integrated into a wide range of Reima products. The free app can be downloaded from the Apple App Store Android Google Play.
Professional layering: comfort starts at skin level
The Reima layering concept is designed for three different levels of physical activity:
- high;
- moderate;
- low.
Product graphics are color coordinated to quickly and easily show which group a product belongs to.
Base and mid-layer clothing for high physical activity and sports has the best moisture-wicking properties. They keep the skin dry and allow moisture to evaporate out.
Base layer clothing for everyday comfort will wick moisture away from the skin, but still look and feel like regular T-shirts or leggings, great for wearing to school or daycare.
If you don't move around much, such as walking on frosty days or hiking in cold conditions, you should choose the warmest base layer sets. They contain wool, which is known for its excellent thermal properties, and will stay warm even in wet conditions. Wool is the best choice for babies and young children.
Reima Thermolite insulated jeans for winter
Many people think that jeans are too cold to serve as outerwear in the fall and winter. It's time to change these beliefs. Reima presents the warm Thermolite jeans for children: The Thermolite hollow fiber has very good thermal insulation properties. The reverse side of the fabric is brushed so that even more warming air is pressed against the skin. Thanks to their quick-drying and moisture-wicking properties, Reima Thermolite jeans are the best kids' jeans for fall and winter.
Splash-proof and washable Reimatec shoes
The Reima company presents several types of washable shoes for autumn, for example, the bestsellers are the waterproof Reimatec Wetter and Patter boots. Warmth and good grip play an important role in winter boots. Reima has included a removable, washable, highly insulating textile liner in many models.
Waterproof and breathable all-weather clothing from Reimatec forms the basis of the Reima collection. Reimatec clothing, shoes and accessories keep babies, children and teenagers dry and comfortable in any weather. Non-toxic and completely free of fluorocarbons, the products meet the ease of care demands of today's busy parents.
Multifunctional clothing from autumn to winter
Reima offers several styles of 3-in-1 jackets with removable linings that can also be used independently. Also worth mentioning are the Olhava 3-in-1 mittens: you can use a waterproof, breathable mitten with a shell, or just the inner fleece mitten, or both.
Bright idea: reflective mittens
A new winter product is Vilkku mittens, they have reflective properties and are visible at 360 degrees.The mittens use insulation and keep water out even during the most hectic snowball fight. A child wearing such mittens will definitely not go unnoticed.
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