Why Levi's CEO teaches you to wash your jeans less often

Jeans have conquered us! Countries and continents, residents of cities and villages, young and old - literally all of us have become inseparable from these durable pants. Of course, there are incidents when a grandmother tries to sew up holes in her granddaughter’s jeans. She tries to make her granddaughter's pants look as neat as her own. However, everyone has already gotten used to the holes. And suddenly, like a bolt from the blue, a new discovery. It turns out that jeans can not only have holes, but also be unwashed! And we, If we really want to wash them, we should do it as little as possible!

how to wash jeans

I feel internal disagreement! Let's try to figure out why the most qualified experts in the world of denim give such advice.

What Levi's Recommends

Specialists of the company, which has been producing denim pants for more than 160 years (since 1853), recall the main quality of the material is strength.

Jeans were not originally conceived as delicate trousers. These are serious pants that can handle a lot.

Reference! The first jeans were work pants.Therefore, a fabric that is difficult to wear out was chosen for them.

If the miners retained their strength, what can we say about the products that we wear today. After all, they are not exposed to the same impact as before.

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Important! Representatives of the Levi's branch from the UK are confident that it is enough to wash jeans once a month.

There may be an exception, but only when something unexpected happens. For example, a child fell into a puddle or a passing car splashed you with dirty water from it. Or if you were feeding your baby, and his porridge left a greasy mark on your pants. Or some other trouble.

Levi's CEO explains

chip bergChip Berg, who is not only the CEO but also the president of Levi's, explains the reasons for such recommendations.

  • On thick denim, small creases and folds appear when worn. They are ideally adapted to the figure of the specific wearer of the pants.
  • Frequent washing leads to friction of the created folds. Because of this, you will soon end up with faded colored trousers, and they will wear out very quickly.

Reference! Chip Berg has refused to wash his jeans in a washing machine for 10 years.

How to care for jeans

We offer you rules for caring for denim trousers. These tips will help maintain the quality and appearance of your jeans.

  • Choosing a method of care give preference to cleaning denim more oftenthan machine washable.
  • Use a damp cloth for cleaning. Use it to wipe away dirt and go over the entire product.
  • Don't wash your denim pants often!
  • When it's time to put them in the wash, do it manuallyusing cool water.
  • When washing, do not forget turn the product inside out.
  • If the pants are very dirty, they can be soaked.

Advice! To soak, pour cold water into a basin, add white distilled vinegar (200 ml) and stir well. Leave the pants in the resulting solution for 1 hour.

  • Don't dry your pants in the car! Hang them out to dry. If you can dry it outside, be sure to use it!

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  • The freezer doesn't make jeans cleaner as some say!

These simple rules will help keep your jeans clean. And they themselves will still look attractive, maintaining their color and quality.

By the way, Chip Berg, who takes care of his favorite jeans this way, has been wearing them for 10 years! How old are your favorite jeans?

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