After the cafe and a delicious lunch, my friend and I went to a recently opened clothing store. The sign proudly assured that exclusive items were sold here at low prices. We went down to the ground floor, wandered around and left without shopping. I was confused by the prices, I admit. Can an Armani T-shirt really cost only 1,500 rubles?
How much does Armani really cost?
T-shirts from a well-known brand start from about 3500 and go on forever. They have a simple cut, but there are models with stripes and other decorative details. The fabric of the real thing is made of 100% cotton, and the seams are stitched with high-quality threads. When you take it in your hands and try it on yourself, you understand why it is expensive.
Brand awareness and status
Popularity greatly changes the price upward! Exclusivity emphasizes status, so there is no point in lowering the price tag, it cheapens the name. Marketing works every day for recognition, and the buyer is pleasantly warmed by a small tag, as a symbol of belonging to a certain class. Through the efforts of marketers, Armani is associated with the high society of businessmen and Hollywood stars, no less. Accordingly, a successful person will not buy things for 1,500 rubles.
High quality material
We are really willing to pay for quality! There is a good saying that the miser pays twice. A cheap fake can fade during the first wash or stretch after the third appearance. It is the quality and unique fabrics that make the brand popular.
There are reviews that they bought an expensive T-shirt for 7-8 thousand, but it quickly became worn out and began to sag. The question arises, so maybe it was a fake for the price of a real copy?
A good cotton T-shirt has all the advantages of this fabric:
- hygroscopicity;
- crease resistance;
- hypoallergenic;
- resistance to pollution;
- ability to withstand numerous washes without losing shape and shine.
Non-standard
In the era of globalization and mass production, we increasingly pay attention to uniqueness. Who wants to walk out on a cute blouse and discover that half the ladies on the street are wearing the exact same model? Limited editions and high prices narrow the target audience, giving ownership a pleasant taste of a special privilege!
Difficulty of execution
It would seem that it’s just a cotton T-shirt, but the precision when sewing must be at its best! Each seam is made under quality control, the stitching is even, and the thread does not try to puff up and come off at the first opportunity. The patterns are strictly regulated, things fit exactly to the figure and do not tend to treacherously gather into awkward folds along the side seams.All allowances are calculated in millimeters! It is the careful approach to cutting that determines the popularity and widespread hunt for discounts.
According to the sewing rules, a deviation of no more than 0.3 mm is allowed! In handicraft clothes sewn by non-professionals, they can amount to even a centimeter.
Historical value
Armani is a brand with history. It is known all over the world and worn by popular people. Today, under this brand it is produced leather goods, perfume, watches and accessories. The brand has long declared itself to have luxury status. The creator's talent is felt in every line of Armani creations.
The success story has become an example for many people, telling about a talent that made it through perseverance.
Giorgio Armani born in Italy in 1934. The young man studies medicine, but quickly realizes that this is not his path in life. He goes into the army and then works as a loader in a store. Exactly there Giorgio He was entrusted with window dressing, and he became interested in design, immersing himself in experiments with shapes and colors and creating the first clothing models. Next, the talented fashion designer plunges headlong into the world of fashion and works by Emanuel Ungaro, Nino Cerruti and other leaders of the time.
In the 70s, a sharp change in life took place, to which his friend Sergio Galeotti, who later died of AIDS, pushed him. It was Galeotti who persuaded him to follow his own path and no longer be constrained by the employer’s corporate style. The very first presentation of classic men's suits with strict lines caused a style revolution. Then there is a women's collection of business suits that emphasize the dignity of the figure, and youth lines for recreation and sports. Talent won the hearts of everyone and conquered the world!
An Armani T-shirt demonstrates style, taste, status and quality.It cannot cost 1500 rubles. If in doubt, check the seams - they are the first to give away a fake. It is likely that they are trying to sell you Armoni or Armeni instead of real Armani.
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