How we buy clothes at a higher price during a promotion

You always want to save money on buying things, so people often pay attention to the magic word ‘Promotion’. Many people specifically wait for big sales or Black Friday to buy discounted clothes and shoes. Few people think about the fact that purchasing things on sale makes buyers overpay for the goods.

How they deceive us by selling at a special price

To attract customers, store owners use many tricks. Not a single store will operate at a loss, and the more money, the better. Therefore, you should not hope that you are very lucky to buy a good thing at a low cost.

Often, before announcing a promotion for a certain type of product, stores deliberately inflate the real cost of clothing. And when a person makes a purchase at a discount, it turns out that he is purchasing the item at his real price. Many stores use double price tags for trading purposes.One price tag indicates the cost of the product and the discounted price, but when purchasing at the checkout it turns out that clothes or shoes of a certain size are being sold at a discount.

How salespeople use psychological techniques

Stores, in pursuit of profit, come up with various techniques. To avoid falling into the trap of mythical discounts, you need to know the main ones:

• The retail outlet announces a promotion, although it offers one or several types of items at a discount. Many people go to the store hoping to save money. Well, in the meantime, they will find out what the discount is for and buy something at the real cost. This move only works to attract buyers. Maybe not everyone, but someone will still spend money in this store.
• Interesting offers to buy several items at a reduced cost attract buyers. As a result, having purchased several unnecessary items of clothing, a person receives a discount of 5-10 rubles. It turns out that he not only did not save, but overpaid for the extra goods.
• Often, stores deliberately confuse price tags for goods. Inattentive people look at the price, which is located directly below the product. When finding out the actual cost at the checkout, not everyone refuses to purchase.

Note! When purchasing a product at a discount, you should carefully consider the price tag on the product; you will probably read additional information there and change your mind about making a purchase.

How not to be deceived

Many buyers don’t even think about the fact that they are actually overpaying for the product. When visiting sales, you should follow some rules so that you will not be deceived:

• You should always read price tags carefully, exactly where it is written in small print.
• If you look carefully and touch the price tag, you can see the old price underneath it. If the previous price for the product is really higher, then you can safely purchase the item of clothing you like.
• When a store offers to buy several similar items at a discount, first find out the cost of the item and roughly calculate your savings.

In order to really save on buying things, you should try to buy them not from the beginning of the season. So summer clothes of good quality and at a reduced price can be purchased at the end of summer. The same goes for winter clothes. This way you will definitely not overpay; at this time, stores are trying to quickly get rid of goods that are losing their relevance in order to purchase clothes for the new season.

It is psychologically easier for people to part with money during sales. After all, few people think about the real benefits. If you approach new acquisitions carefully, you will never be deceived.