Children love to draw, and many girls and boys even want to become fashion designers. Why not make your childhood dreams come true? So thought Jamie Newberry, the mother of two beautiful girls, and I sewed dresses for them according to their own drawings! My daughters' friends and friends liked this idea so much that the funny idea turned into a real brand. Read more about it below.
What brand sews clothes based on children's drawings?
After Jamie’s close circle reacted wonderfully to the creation of an unusual dress, my mother came up with the idea of creating her own brand that would focus on one area: sew clothes based on children's drawings. Together with her boyfriend Ken and a couple of friends, she decided to open her own production.
The first announcement was posted on Twitter, after which the needlewoman received numerous orders.Then, not a home-based, but a large-scale production of original children's items was created in Las Vegas. The company was named simply and tastefully - “Picture This”, which translated means “Draw this”. Jamie's business has existed since 2016 and has already managed to bring not only income to its owner, but also a lot of joy to the owners of things.
Interesting! When Picture This opened, it was only possible to make A-line dresses for little fashionistas with their own print. Now the creators have expanded their production and also produce T-shirts for boys.
Who comes up with the models?
The most unusual part of creating a dress is preparing the sketch. It is entirely invented by the child who will subsequently wear this item. All your child needs is to draw the dress or T-shirt of his dreams. Any ideas are welcome: fairy-tale characters, cute animals, unusual patterns and everything else that a child’s imagination is capable of.
Jamie herself and her team do not interfere in the creative process in any way: they only accept the finished sketch.
How does this happen?
The brand does not have an offline store, so everything interaction with clients occurs through a special website. In order to order an item based on a children's sketch, parents need to take a few simple steps:
- go to the brand’s website and download a special template in the form of a dress or T-shirt for coloring;
- print it out and give it to your child. Let him create his own design on it;
- take a photo or scan the resulting masterpiece, indicate the required size of the item and the address so that the parcel finds its recipient;
- wait until the treasured package arrives.
As for the clothing production process itself, everything is not so simple. The design is not applied on top of the finished white workpiece: the fabric is produced immediately with the required print. This means that children's art will not peel off or crack after the first wash. The design is permanently printed on elastic material.
Each dress and t-shirt is hand-cut with two identical colored pieces, so the pieces look just as cool from the back as they do from the front. Then the blanks are stitched, carefully packaged and sent to customers.
Important! Jamie personally checks the quality of purchased materials for production, prints designs, selects paper or bags so that the kids receive beautifully packaged clothes of their dreams.
Potential consumer
Most often, girls' parents order dresses of their own design. T-shirts for boys are less frequently ordered, but their design is also very memorable and unusual. The main audience of the brand's fans are children aged 5-10 years and active parents who support the creative endeavors of their children in everything.
Examples of models
“Picture This” has produced so many fun and cute prints during its existence! There are fancy patterns and smiling animals here. We liked the following models the most.
Sun, cotton wool, children's park
It seems to us that this girl loves to go to the amusement park with her parents on weekends. She depicted on her designer dress a sunny day and a store with cotton candy that her mother bought for her. And the little girl also loves airplanes. One of them fit very well into her idea.
True friend
The young designer drew a sketch of her faithful friend - a black and white shaggy dog. The girl also decorated the composition with multi-colored pet paw prints.
Multicolored fantasies
The next two artists chose the brightest colors for their dresses. One decided to depict multi-colored stripes, and the other - a funny cat on a pink bicycle.
Complex applique
You can not only draw on the layouts, but also make appliqués and embroider. This girl created a cool composition using cotton balls, glitter and threads. It turned out very impressive!
That's how Jamie Newberry's simple fantasy became a reality. Created with great love, the company has been making the dreams of small fashion designers come true for several years, not only in America, but throughout the world.
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