Many fashionistas around the world are interested in the question of where the collections go after the shows. After all, most clothing models have no practical value, only artistic value.
Reruns
First of all, the display of clothes on the catwalk has an advertising purpose. In most cases, repeat viewings are also arranged, especially for buyers and stylists of fashion publications. It turns out that after the show everything is just beginning. Things need to be conveyed in a favorable light to a potential buyer.
Important! Items are selected for fashion shoots, and some are distributed to stores or clients.
Where do Maxmara or Sportmax outfits go after the show?
Maxmara repeat viewings are usually held in showrooms and company offices. They last for several days. The difference from the catwalk is that the outfits can be touched and studied in more detail. Each guest is given 20 minutes and a detailed presentation is given.
This is where things are selected for further photo shoots, presentations or films. And buyers choose models for their luxury stores.
Contracts are concluded in the same office. Next, the brand line is sewn and delivered to stores. This is how many fashion houses operate.
Attention! At repeat viewings, Maxmara invites its guests to familiarize themselves with photos, sketches, and materials for inspiration. For example, in the spring-summer collection, Sportmax artists were inspired by the folk clothing of the tribes of the African continent.
Simplification of images in mass production
The shows of leading brands set fashion trends. In the future, based on them, they make simpler things in an affordable price segment.
It is worth remembering the famous dress from Coco Chanel. There are a huge number of copies of this product. Many things from the catwalk are impossible to wear, and simplified copies are created specifically for life.
The costume was broken down into parts.
For example, transparent fabric is often complemented with lining, and too bright colors are replaced with neutral ones. However, in such adaptation of things, the main thing is not to overdo it and find a middle ground.
Reference! Many catwalk outfits can be seen on world stars at the opening of various ceremonies.
Some critics believe that the total look from the catwalk is evidence of a lack of creative potential. Individual taste is considered the preserve of a select few. Therefore, a real fashionista will never copy.
As you can see, things from fashion shows are not gathering dust in the closets and warehouses of fashion brands. After all, after demonstrating it to the whole world, unlimited possibilities open up before them.
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