Lost Ink – what kind of clothing brand is it and why is it popular: description, photo

Lost ink is a young English brand that came to us from London. It appeared on the fashion scene relatively recently, in 1914. Now there are boutiques of this brand in every major city in the world.

Lost ink - what is the brand, what are its clothes?

The history of the creation of the brand is as follows. Several young guys from the West End - the central district of London - decided to create their own clothing brand, combining two trends - “grunge” and sophistication, sophistication, and chic of high fashion. By combining the features of the street and the catwalk, the Lost Ink brand has created its own unique style - high fashion for the masses.

The guys involved the best designers of famous clothing brands ASOS, Mango, River Island to develop the style of the project.

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Lost ink clothing, brand characteristics

What is the difference between this brand, the secret of popularity - with the help of their clothes, fashion designers give every person the opportunity to get closer to the cover of the glossy magazine and feel high fashion.

The brand managed to create its own line of clothing, shoes and accessories, different from all existing brands, releasing high fashion to the masses. When creating collections, designers were inspired by the works of such recognized famous fashion designers as Alexander McQueen, Dolce&Gabbana, Christian Dior, Givenchy.

Just like famous couturiers, the young guys of the Lost ink brand consider the main requirement to be the use of only high-quality materials, precise cut and interesting details of clothing in their work.

The clothing produced by the brand is popular all over the world. It always emphasizes the elegance and sophistication of its owners. At the same time, the company's products are designed for self-confident girls who boldly express themselves with bright colors, unusual design solutions, and bold images.

The Lost ink brand, whose size chart can easily be found on the Internet, represents the widest range of clothing and shoes. There are basic things that no girl can do without, sportswear, business clothes, evening dresses, clothes for special occasions, shoes and accessories.

Please note that the brand's sizing chart does not exactly match ours. When purchasing from online stores, carefully study the size characteristics.

A distinctive feature of the brand is the combination of different materials, shapes and styles. The mix of chiffon fabric and leather, tweed fabric and knitted fabric made by Lost Inc. takes on a completely organic look.

The mixture of styles is expressed in the combination of classic costume elements with elements of glamor and avant-garde.

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All items are practical, combined with sophistication and convenience.

Shoes are an integral part of the brand's collections. As in clothes, shoes have the same priorities: quality, minimalism in details, low price.

Shoe models are very diverse. You can find calm classics and super fashionable, avant-garde solutions, but they are all united by elegance and femininity.

The main customers of Lost ink brand clothing are girls and women of the modern metropolis, independent and self-confident, trying to emphasize individuality, express themselves and stand out from the crowd.

Lost ink's products are a new direction in mass-market fashion, and each new collection arouses the keenest interest of the public.

And the combination of freedom and elegance is exactly what modern girls lacked.

Any item of clothing purchased from the Lost ink boutique will become a real highlight in your wardrobe and will allow you to be fashionable and irresistible.

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