Mustang is a famous German clothing brand specializing in the production of jeans and other types of textiles. In this article we will look at the history of the Mustang jeans brand, its founders and the main stages of development. They are appreciated all over the world for their high quality, durability, and stylish design. Users also note wearing comfort and durability. These characteristics make them popular among buyers around the world.
Mustang – whose brand?
Mustang was founded in 1932 in the German city of Künzelsau by Lutz Schechter and his wife Erhardt Schechter. Initially, the company was engaged in the production of professional clothing. These were work suits and uniforms.
First successes and transition to jeans production
In the post-war years, starting in 1946, the company began experimenting with the production of denim clothing. In 1953, Mustang released its first jeans called Monterosso. These jeans immediately became popular in Germany due to their quality and style. Since then, jeans have become the company's main product.
Brand development and international recognition
In the 1960s and 1970s, Mustang developed rapidly and became one of the leading manufacturers of denim clothing in Europe. Already in 1969, the company entered the international market for the first time. And then sales of their products began in other EU countries.
And in 1973, Mustang began collaborating with the famous American designer John Galliano, who developed an exclusive collection of jeans and denim clothing for the company.
Expanding the range and opening our own stores
Over time, Mustang expanded its range to include not only jeans, but also other clothing, shoes and accessories. In the 1990s, the company began actively opening its own stores, offering its products directly to consumers.
Models of Mustang jeans are constantly updated and diversified depending on the season and fashion trends. Here are a few general categories and styles of jeans that the brand offers:
Models for men:
- Chicago: classic straight model;
- Oregon: skinny jeans with a normal fit;
- Trumper: slim-fit jeans with a normal fit;
- Vegas: Super-slim low-rise jeans.
Models for women:
- Sissy: straight jeans with a normal fit;
- Jasmin: skinny jeans with a normal fit;
- Rebecca: high-waisted slim-fit jeans;
- Gina: Super-slim low-rise jeans.
Environmental and social responsibility
Since the early 2000s, Mustang has become more focused on environmental and social responsibility. The company has implemented a number of measures aimed at reducing its environmental impact and improving the working conditions of its employees.
Such measures include the use of environmentally friendly materials and technologies, recycling of production waste, as well as the introduction of the principles of ethical production and cooperation with suppliers.
Mustang today
Today, Mustang is one of the largest manufacturers of denim clothing and accessories in the world. The brand continues to develop and expand its presence in international markets, offering its customers high-quality and stylish products.
The company actively collaborates with famous designers and show business stars, creating exclusive collections and conducting joint campaigns to promote their products.
In conclusion, Mustang is a successful clothing brand whose history began with the production of work uniforms and moved on to the creation of stylish and high-quality denim clothing. Today the company is a symbol of German quality and taste, continuing to delight its customers around the world.
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