Most people believe that the polo shirt was created for the game of polo. Surprisingly, the origins of this sports shirt lie on the tennis court. In 1929, French tennis sensation René Lacoste designed a short-sleeve shirt with a pique jersey collar and button closure. Soon, polo players began wearing the shirt on and off the field. They may not have invented these clothes, but they are the ones who made them popular worldwide.
Today, polo shirts are used both on and off the field. They are worn on the golf course, in the boardroom and even at parties. Businesses in particular have found this shirt to be a fairly effective branding tool. That's why so many companies put their logos on polo shirts and give them to employees, customers, partners and suppliers.
Choosing the right polo shirt with your company logo on it is not an easy task. This is especially true for those who do not follow fashion and have virtually no experience working with textiles.To make things easier for you, here are four things to consider when choosing a polo shirt for your company.
Textile
The very first polo shirts were made entirely of cotton. This fabric is still quite popular, although many other materials are used today. For example, cotton-poly blends sell better than 100% cotton polo shirts. This material is wrinkle resistant and is unlikely to shrink after washing. There are also polo shirts that are not made from polyester. These polo shirts have moisture-wicking properties, making them ideal for sweaty conditions.
In addition to the composition of the fabric, you also need to think about its texture. For example, there are jersey, pique and performance polo shirts, each with its own characteristics and properties. Pique is the original polo shirt, while jersey is a more casual choice. Performance polo is great for sports.
Brand
When putting your logo on a polo shirt, you should choose a product made by a recognizable brand. People you give a polo shirt to will appreciate the gift more if they notice that it comes from a reputable brand. Buying from a brand will also give you the much-needed quality assurance. There is no point in disgracing yourself and your company by embroidering a logo on a low-quality product. A branded polo shirt must be of good quality. Never compromise on the value and quality of a product that is used as a branding or marketing tool. Leading manufacturers of high quality polo shirts include Gildan, Anvil, Camden Creek and Jerzees.
Color
Polo shirts are known as plain sport shirts. In other words, they are the same color from top to bottom.Since you will be using polo shirts in a corporate setting, it is recommended that you choose one color and avoid unnecessary color combinations. In addition, your company logo will add variety to the color scheme of your polo shirt. The color of your polo shirt should resemble or complement your company's branding color. If you don't have a brand theme yet, then you can use a polo shirt to set a brand theme for your company. Your potential clients will be impressed if you choose a color that has hidden meaning.
Design
The last but not the least important thing you need to do is the design or the way to apply the logo on the polo shirt. The best and most traditional option is embroidery on the left side of the chest. This is something that has been practiced since the original polo shirt. Embroidery is preferred because it is durable and gives a polished, neat look. For a less traditional look, you can opt for screen printing or laser etching.
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