Do you Google often? Or do you ask your questions to Yandex? It’s difficult to even answer right away how many times a day we turn to them in search of the necessary information. And the search engines don’t let you down! They know literally everything! Including about ourselves. For example, what clothes and shoes interested our compatriots most often in 2019. See for yourself whether your wardrobe meets current needs.
Cloth
The Google search engine most often had to select information about the following details of a woman’s wardrobe:
- pleated skirt;
- culottes;
- leather skirts;
- bicycle shorts;
- jeans.
The content of the queries shows that for women It is important not only to purchase a fashionable item, but also to choose the right companions for it. Online visitors were interested in how to combine these items correctly in order to look fashionable and attractive.
Outerwear also made it to the top of Google's clothing searches. We were looking on the Internet for tips on how to create a stylish look by wearing scarf with coat.
Reference. An analysis of requests to Yandex shows that the most popular items in 2019 were spacious and voluminous models: culottes, Bermuda shorts, hoodies.
Shoes
Based on queries, you can also determine which shoes were the most popular last year.
According to Google, boots confidently took the lead. This is understandable; over the knee boots have not left fashion catwalks and were a trend for the 2019 season.
Yandex was most often asked about casual shoes: sneakers and sneakers, shoes and boots different models.
Accessories
A fashionable look cannot be created without the latest additions.
Of the hats Google visitors were most interested in, berets.
And among the bags, questions were raised, first of all, waist models.
What brands were interested in Russian buyers?
Reference. Searching for information about specific types of clothing and shoes is a feature of Russian Internet users. Americans were more interested not in models and styles, but in brands.
It should be noted that our compatriots were also interested in news from famous brands.
Foreign manufacturers
Most often they wanted to know about foreign companies. Introducing top 5 popular brandscompiled on the basis of Internet queries:
- Balenciaga is a French company whose customers include nobles and even royalty.
- Gucci - Italian manufacturer of luxury models.
- Coach is an American company, an American brand that provides fashionistas with luxury bags and shoes.
- Louis Vuitton is one of the world's most famous manufacturers of clothing and accessories.
- Alexander McQueen is a British brand whose clothes, shoes and accessories deservedly received the definition of “luxury”.
Of course, not everyone could buy products from fashion houses.But search engines made it possible to see the models and styles that designers preferred, to learn about current trends and directions chosen by them. And then make adjustments to your own image.
Russian brand
Among domestic brands, the brand aroused increased interest 12storez.
Reference. 12storeez is a company from Yekaterinburg specializing in the production of women's clothing.
The company was created by two Golomazdin sisters - twins Irina and Marina. Practicality and creativity became the basis of the sisters' business approach. They set themselves the task of sewing fashionable and practical, varied and affordable clothes for women.
The fact that this particular brand has taken a leading position in search queries is confirmed by: Irina and Marina Golomazdin are successfully coping with the task!
The interest in these models suggests that they will not lose their relevance in the coming year. After all, professionals in the fashion world say: fashion trends persist for several years.
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