Iblues clothing is a universal collection from Max Mara (Italian fashion house). This down-to-earth brand, specializing in tailoring for the fair sex, captivates women in a way that more eccentric fashion brands can't.
The group includes eight subsidiaries, the best known of which are Sportmax and Marina Rinaldi, an early player in the plus-size market. This is largely due to the fact that the products, although distinguished by a modern silhouette, are focused not on trends, but on needs. The winds of fashion may change, but you'll never have any luck finding a skirt without a pocket on Max Mara's hangers.
Proof of the company's winning formula is its rotating seasonal offerings, with plenty of variations on always-available classics.
Women who choose the iBlues line are connoisseurs of delicate images. Their style is a tribute to the beautiful, feminine brand, which features attractive shapes and colors.
History of the collection
Founded in 1975 as a collection of knitwear to complement Max Mara's other lines, by the end of the eighties iBlues had become a universal total look collection. The jerseys are still considered iconic for the line, along with a large and versatile selection of dresses.
The line has found its calling not only in Italy; models of this collection are especially valued in the Far East.
Aesthetics and integration with nature
Conceived as an eclectic and exuberant interpretation of the world that surrounds us, iBlues' Pop-Up Stories F/W 2019 capsule collection is an artistic and glamorous universe. Four souls and four worlds become the protagonists of small and big fashion stories, the objects of creations are cute creatures and beautiful writings, which for this special project are inspired by nature to find your truest and most creative side.
Decoding the message
Air, water, fire and earth: it is these elements, inspired by the Ocidentian zodiac with an eternal charm, that become the prints to be mixed. iBlues' eye-catching colors and patterns create an ironic and magical capsule, younger and more playful, that pays homage to our Earth in a whole new, fashion-approved way. The iBlues collection consists of fashionable elements that are ideal for everyday outfits.
Plus size dresses, ruffled tulle skirts, maxi cardigans and cocoon pullovers. As well as down jackets, scarves and hats to complete the look. Mix and match are another key word of this collection; every detail creates truly unusual, but absolutely necessary combinations.Moreover, in a universe where fashion and beauty always go more together, Korean brand Miin Cosmetics joins forces with iBlues to create an unparalleled beauty collection inspired by the 4 elements of the capsule collection.
This collection, dedicated to earth, fire, water and air, pop music, fantasy, color and fashion combines in an unrivaled capsule that we don’t want to talk too much about. The designers leave it to the audience to discover it for themselves and be enchanted by the stories of iBlues, but encourage them not to forget about the magic and wonder.
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