Overweight women all over the world face the problem of finding clothes in their size. This group also includes representatives of the fairer sex with normal weight but large breasts. As a rule, regular sizes assume a standard bust.
It's hard to find clothes for overweight people: reasons
In Russia, overweight women have it even harder.
There are several reasons:
- The country's clothing factories were programmed to produce clothes in normal sizes, which were easier to sew and sell. At the same time, the cost of such products is lower, and the return on investment is higher. After a clear increase in demand for large sizes, enterprises began to switch to sewing plus size models. Many sewing enterprises specializing in XL+ products (from 50/52 to 68/70) have appeared in the Russian Federation and CIS countries.
- It is not always possible to maintain a stable weight throughout your life. A woman can gain weight for various reasons (after childbirth, with age, after taking hormonal medications).Having become accustomed to a certain style of clothing, she wants to stick to it further. But, having really assessed his new figure, he understands that he needs to look for something new and is faced with the big problem of finding something suitable.
- The category of girls who have been overweight since childhood dream of not being different from their peers. But very often, even if they are large, clothes for thin people do not suit them at all. We have to look for other options that will help visually make the figure slimmer.
Reference! A high-quality product for women with curvy figures should be of the correct cut, worthy of design, from carefully selected materials in composition, color and pattern.
Are there branded items for plus size people?
You can find branded items, but with some difficulties. This is due to the reluctance of popular brands to expand their size range towards sizes larger than 16. The situation sometimes changes after complaints from customers. For example, a letter from a customer who couldn’t find clothes for herself in the H&M store received almost 100 thousand likes on Facebook. After this, the brand introduced size+ clothing (up to size 60/62).
Today, quite a few well-known brands are engaged in sewing clothes in large sizes. In addition to the mentioned Swedish brand H&M, size+ collections can be found in the following well-known brands:
- Violetta by Mango (Spain);
- Marks&Spencer (UK);
- Oliver Plus size (Germany);
- Persona (Italy);
- Marina Rinaldi (Italy, specializes in sewing clothes only in large sizes);
- Elena Miro (Italy);
- Asos Curve (UK);
- Carmacoma (Denmark);
- Lane Bryant (USA).
Each brand is known for its style of tailoring.For example, Lane Bryant specializes in making shapewear and swimwear for plus size women, and Asos Curve specializes in making bright, fashionable clothing for young people. At the same time, almost all of them are developing everyday models.
Where can you buy clothes for plus size women?
Some of the listed brands have their own boutiques or departments in Moscow and other large cities. Collections of all brands are presented in online stores through which delivery to Russia is carried out. Prices for branded items are traditionally high, but consistent with the quality.
Reference! In recent years, quite a lot of specialized stores for overweight people have opened in Russia, where you can choose and buy good quality things at an affordable price.
An alternative could be collections from manufacturers in the Russian Federation (ee-style, Eva Collection, Matilda) and numerous companies in Belarus (Mira Fashion, Liliana, LaCona, Aira Style, Nadin N, Orchid Lux), specializing in sewing women's clothing in large sizes (52-70) . Belarusian and Russian companies develop clothes in three directions: for every day, evening wear, and suits for the office. The products of these manufacturers are presented in retail and online stores.
Thank you! Especially for the brands that sell clothes for us! I’m just finishing the course I’m my own stylist and I need to put my wardrobe back together!