U.S. Polo Assn is an American sportswear brand founded in 1890. The brand became famous for its polo T-shirts. Today it is part of the Aydinli Group and is well recognized and distributed throughout the world.
Over the past 20 years, the brand has grown from 12 licensees to over 70 licensing partners worldwide. Originally a U.S. brand. POLO ASSN was launched in the United States but quickly spread to Mexico and Central and South America. The international market was soon developed, first in Japan, China, Taiwan, then in Europe, the Middle East and India. Over the past five years, the brand's annual sales growth has been 22%.
Official achievements
U.S. The Polo Assn is the official brand of the United States Polo Association (USPA). This is literally an iconic organization founded in 1890. The multi-billion dollar global brand is sold worldwide through 1,100 U.S. retail stores. Polo Assn. Also associated with this brand:
- Chain of department stores around the world;
- TV channels with advertising and reviews of sporting goods;
- networks of independent retail dealers;
- e-commerce portal.
Key people
With the help of CEO and President J. Michael Prince, the brand was able to survive the tragic start of the pandemic. Fortunately, the American fashion brand has ultimately maintained its place among the top US and global retailers in the world.
In 2017, Prince was named President and CEO of USPA Global Licensing. During his tenure, Prince oversaw the iconic sports brand USPA U.S. Polo Assn, which has a global turnover of US$1.7 billion and is present in 180 countries.
Prince oversaw the company's 1,100 retail stores, digital commerce, global partnerships, and a variety of operational and financial management strategies. In addition, Prince supports the company's global broadcast business, Global Polo Entertainment (GPE), which showcases high-quality polo games reaching more than 5 million viewers worldwide across multiple platforms. These amazing financial performance and overall brand growth have not gone unnoticed.
History of the logo
S. Polo Assn is a brand that celebrates polo as a sport, showcasing its style and elegance. The brand logo consists of a large graphic icon and a word mark underneath it.
The blue and red color palette is a traditional choice for many brands as it symbolizes passion, strength and power, and looks good contrasted with a white background.
U.S. emblem Polo Assn features a drawing of two polo players done in a detailed yet very modern manner.
The logo consists of two parts: the top part with the company name in red capital letters is in a bold, condensed font similar to Schindler, and the bottom part of the logo, the slogan “Since 1890”, is in blue and the square sans serif Bank Gothic font, which was designed by Morris Fuller Benton.
U.S. logo Polo Assn is a reflection of the heritage and history of the brand, shows what is important to the company and represents the brand as a professional and strong label.
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