The further marketing develops, the smarter buyers become; The smarter customers become, the further marketing evolves. Everyone has long ceased to perceive the cost in 1999 as “about a thousand” and rounds up. They also no longer believe in sales; price monitoring is prudently carried out in advance. Buyers do not trust either body-slimming mirrors or “buy two things, the third one as a gift” promotions. Modern marketers have to really rack their brains to come up with new tricks that you and I don’t even know about.
Shop secrets and tricks
I have collected for you the TOP 5 new marketing tricks that few people know about, and therefore they work effectively and increase sales. Knowing these tricks will help you avoid falling into the trap of spontaneous purchases and reduce your financial expenses.
One size in theory, another in practice
Despite body-positive trends, one of the main sources of income for clothing stores is still women’s complexes about excess weight. The scheme of this trick is as follows:
- a girl in size M sees something in size S that looks surprisingly good;
- tries it on - and oh, miracle! A smaller item fits perfectly!
- Celebrating her sudden weight loss in her heart, the girl happily runs to the checkout.
Do you understand what the trick is? Of course, the girl purchased size M, labeled as S. Even famous brands resort to this trick.
Attention! Trust your eyes, not the words on the label. Buy things only if you really like them, and not because they unexpectedly fit your size. And ideally, quickly get rid of your complexes and love yourself for who you are!
Treasure Island
Have you ever wondered why in stores all the clothes are neatly hung on hangers, to the delight of perfectionists, grouped by size, type or even color, and only in the far corner are large sale baskets in which things are haphazardly piled on top of each other, crumpled and mixed? If you have had the experience of diving into this pool, then you know very well what a blessing it is to suddenly find, among all these deposits, THAT SAME treasured T-shirt, and even at such a favorable price - how can you not please yourself with the acquisition of such a successful find? Do you think the joy would be as intense if you just took it off the hanger and tried it on? Same thing.
Attention! Don't let your emotions get the better of you! Having found the item of your dreams among an untidy pile of other clothes, ask yourself the question: “Would I have bought it if it had not been preceded by such a long search?”
Natural fabric is almost the same price as synthetics
Imagine: you see two almost identical basic T-shirts, but one is made of not very high-quality synthetics, and the second is made of 100% cotton, pleasant to the touch. Look at the price - and it is almost the same, a natural thing is just a little more expensive. Profitable? Of course it's profitable!
Or not? In fact, this is much more profitable for stores that do not reduce the price of clothes made from natural fabric, as it seems to the buyer, but, on the contrary, increase the cost of synthetic ones.
Attention! Compare the prices of items made from natural fabrics with each other, and not with synthetic analogues.
Does outlet always = “smart shopping”?
In the minds of shoppers, outlet stores are associated with designer items at discounted prices. But the problem is that they do not always contain branded clothing in its original form. Unfortunately, it is not uncommon for low-quality fakes to reach outlets.
If you're a serious smart shopper, be sure to educate yourself about the brand's signature features that can't be counterfeited before you go shopping.
Quality and once again quality!
Unfortunately, the modern reality is that it is not profitable for stores to sell durable clothing. The faster it wears out, the more often the buyer will come for a new one. Alas, this rule is sometimes not disdained even in the luxury segment.
In this regard, the only recommendation can be this: knowledge is power! Learn as much as possible about the differences between high-quality clothing and low-quality clothing and do not blindly run to popular brands. Happy shopping!
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