British designer of Greek origin Mary Katrantzou became famous in fashion circles for her extravagant views on fashion. What attracts celebrities most in her collections is the variety and exclusivity of the prints.
Achievements and prizes of the designer
At the age of 20, Mary moved from Greece to the USA, where she graduated from design school, and then in 2007 she entered the most prestigious art college in London. A year later, she showed the world her first collection of dresses as her graduation work.
Literally from the first outfit, Mary demonstrated her signature style using unique computer printing. The dresses were adorned with giant digital images of jewelry.
The style in which the designer works is called trompe l'oeil. This translates from French as “optical illusion.” According to the author, classical methods of printing on fabric do not create the required volume of pattern and color rendition, so she turned to the just emerging digital graphics.For which she soon received awards from the London department store Harrods and the L’Oreal Professional company.
In 2009 at London Fashion Week Katrantzou received several awards as the most promising designer. That same year she founded her brand.
In 2010 in Switzerland The national organization, as part of Fashion Days Zurich, awarded Mary the prestigious Swiss Textile Award for creativity and innovation.
In 2011, Mary Katrantzou received a BFC award from the British Fashion Council in the “New Talent” category. Ready-to-wear."
In 2012, the designer jointly with the French brand Longchamp released a collection of bags in their unique style.
In 2013 they went on sale scented candles from Mary and the Rodial brand in original stained glass candlesticks.
In 2014, a young designer signed a long-term contract with Adidas and released a collection of sports casual wear. Her unique graphics and bright electric colors are embodied in the author’s images in the style of the 80s.
Applique and unusual prints
She is called the “Queen of Print” and this is absolutely justified. The unexpectedly bright and at the same time exquisite designs on the dresses in her collections are reminiscent of:
- 1970s movie posters;
- Russian constructivism;
- exquisite perfume bottles from Dior and Guerlain;
- famous Faberge products;
- Chinese vases from the Ming Dynasty;
- strange birds;
- exotic flowers;
- aquariums, stairs and much more.
Important! A distinctive feature of Mary's work is the optical effect of three-dimensional images on fabric.
The designer designs outfits with complex illusory prints and appliqués, making them unique and beautiful.
Katrantzou Collection 2019
In her new fall 2019 collection, Mary worked with the elements of nature. The theme of the show was “Earth, air, fire, water”. The highlight of the new collection was the abundance of bright colors, ostrich feathers and airy frills.
In an era when mass production has receded into the background for both designers and consumers, Katrantzou's work is only gaining popularity.
Clients are stars
Mary's design was appreciated by many popular women. The magazine editor has appeared in public more than once in her outfits. «Vogue» Anna Dello Russo, journalist Carine Roitfeld, actresses Rosamund Pike, Keira Knightley, Cate Blanchett, singers Rihanna, Lady Gaga, as well as the wife of US President Michelle Obama.
Bloggers, celebrities, stars and everyone for whom fashion is their job and lifestyle wear her work.
Mary Katrantzou's outfits make them stand out from the crowd at any fashion week. Admirers of Mary's work collect her dresses season after season, ready to pay huge sums of money for her most extravagant and unusual works.
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