The main fashion trends for the next season are developed by famous fashion designers and presented at Fashion Weeks in New York, Milan, London and Paris.
What is a cruise collection? The cruise collection is a collection of clothing developed between the main seasons. Usually it hints at the latest trends for the next season. The word comes from the English “cruise”. Sometimes they are called "resort collection".
The history of the events dates back to the 18th century, when noble people fell in love with taking cruises to the south of France.
In the 20s of the 20th century, Coco Chanel presented to the public her first cruise collection, including vests, white wide-cut trousers, unusual jackets and shorts.
During the Second World War there was no time for relaxation, but since the 80s, “resort collection” again appeared on the catwalks and since the 90s they have become regular and satisfying the recreation needs of the “cream” of our society.The Chanel fashion house, headed by Karl Lagerfeld, has resumed production of its cruise collection. The clothing trend has changed to become lighter and more relaxed.
What caused the appearance of “cruise” collections - the banal desire of rich and powerful people to acquire more and more status items. When it gets cold and damp, they prefer to spend time in warm regions, basking in the sun and plunging into warm sea waters. For their travels they need new clothes, because they are already tired of the old ones.
Designers quickly got their bearings and began to create summer cruise collections in the middle of autumn, satisfying the needs of rich people. It is for them that such collections are intended. They are made from the most expensive exclusive fabrics and are complemented with only luxury class shoes and accessories.
Shows of “cruise” collections usually take place in May-July, and at the end of autumn they hit boutique shelves.
Cruise collection - what is it?
The cruise collection is a full-fledged collection, a fashionable clothing line that includes all the elements of your wardrobe and gives you the opportunity to relax beautifully and tastefully at any time of the year.
It covers everything that can be useful for relaxation: clothes for daytime walks, sports, travel, the beach and evening outings. Clothing can be summer or for cool summer weather. Footwear and accessories are being developed.
The difference between “resort collection” and others lies in two main points:
- Status is the most important thing. All items must be of the highest quality and comfort, suitable for high-level events in which their owners will take part.
- Exclusivity is an equally important point. The desire of wealthy people to have things that no one else has, issued in a single copy, is known to everyone.
They often order a collection to be shown at their home and there they select the items they like and arrange private shows with a limited circle of people.
This explains the fact that many such collections are not shown on the catwalk - this is unnecessary, because everything is already sold out in advance.
The cruise collection, which means resort collection, today, unfortunately, like the whole world, is experiencing a crisis. The pandemic has also affected this area. If earlier people were ready to pay any money for such clothes, now even the rich began to count their money.
“Resort collection” exists, only the volumes have become smaller. But there is still a desire to own exclusive clothes.
And this is understandable, because clothes speak about your income and status more clearly than anything else.
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