Why do outfits from the catwalk look completely different in real life?

Deep down, every woman dreams of a dress from a famous designer that will make her irresistible. The desire to own things from prestigious brands is quite natural - it is stylish, eye-catching, and most often beautiful. But sometimes it turns out that a luxurious outfit from a fashion show in life turns into an uncomfortable and ill-fitting rag, like Cinderella’s carriage at midnight. What is the reason for this metamorphosis?

For whom are the models “invented”?

Designers develop a significant part of haute couture fashion clothing as self-expression, a means to convey to the world their vision of a female or male image. Such dresses and suits often look futuristic, shocking, and just plain weird. But among them there are also those that could well become a decoration for a party or a trip to the theater.

Designers often create such clothing models to order, in a single copy.They are designed to emphasize the status of their owner, his social position, and for some they serve as a collector's item.

Who wears runway looks?

In fact, haute couture outfits are worn by only a few thousand people around the world, although the turnover in this part of the fashion industry amounts to hundreds of millions of dollars.

First of all, those who try on such clothes include models and mannequins who show them to the public during fashion events. Movie and television stars, athletes and other celebrities most often appear in them in public. They can be seen on the red carpet at all kinds of receptions and ceremonies.

Often they do not particularly bother themselves with the selection of accessories and completely copy the image that was presented by the model at the show, without taking into account the features of their appearance. If we look at the statistics provided by fashion houses, then among people who do not appear in public, the main buyers of exclusive fashionable clothing are increasingly representatives of the countries of the Middle East, Saudi Arabia, and India. Quite a few of them are Russian.

Why do these clothes look different in real life?

Many people who are far from the world of fashion are amazed by the appearance and figures of fashion models demonstrating outfits during fashion shows. However, they do not take into account the fact that The main thing on the catwalk is not the person, but the clothes.

For designers and couturiers, the model serves only as a tool that should emphasize the necessary details of the image in general and clothing in particular. That is why, when they see a similar dress on someone in everyday life, people experience no less surprise or shock.Often, such clothes are bought simply for the sake of a famous brand, without thinking about how it will look in a particular setting. However, it’s not that rare that she looks much better in real life than on a model walking down the catwalk.

The outfits that are shown during fashion shows are primarily advertising for brand and designer. Often such models are specially created in a form that in public can cause bewilderment and a desire to twirl a finger at your temple. Such things are in demand and have their fans, people who are prone to shocking, eccentric. For them, such a way to stand out from the crowd is part of their image and lifestyle.

Some are of the opinion that fashion designers specially sew clothes to fit certain body shapes, imposing their vision of beauty. There is some truth in this, because the build of models has long become a kind of established standard. However, this does not mean that every fashion item on the runway is exclusively for thin and tall people. You just need to approach the choice of your image with attention, and not become a hostage to a fashion brand.

Can an ordinary woman buy and wear a dress from a famous couturier?

There is nothing difficult about adding an outfit from a fashion designer to your wardrobe. After all, demonstrating new collections is primarily an advertisement designed to increase sales of the brand’s clothing.

At the same time, these outfits reach stores in a slightly modified and adapted form. This is what is called ready-to-wear fashion.The week of shows ends with additional closed viewings, where store representatives select individual clothing models to expand their assortment. After contracts are signed, production begins, and then direct sales.

Of course, this is not an exact copy of the dress shown by the fashion model. They are sewn individually, using manual labor, whereas in a factory a significant part of the work is done by machines. In addition, many styles are modified to be worn every day.

First of all, this concerns the materials used, colors, transparent inserts and other details that attract the eye during the fashion show. That is why anyone can become the owner of clothes from one of the high fashion houses, and there is no need to fly to Paris for this!

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