Comparison of Yohji Yamamoto and the low-cost Bat Norton prototype

Branded clothing items are usually very expensive - especially if they are items from world-famous brands. They are of good quality, because not a single well-known clothing manufacturer will risk its reputation by using low-quality materials or an unprofessional approach to the manufacturing process. However, it’s no secret that the lion’s share of the cost of things from a famous designer is the markup for the brand.

The Yohji Yamamoto brand is truly legendary. The clothes of this famous designer attract attention, clearly falling out of the so-called context of modern fashion. Individual style has captivated many, because such wardrobe items allow you to create looks that stand out from the crowd. However, not every fan of the brand can afford things with its logo - the price for them seems high for most ordinary people.

Not long ago, Russian clothing brand Bat Norton positions itself as a manufacturer that strives to reinterpret familiar wardrobe items to create fresh looks. Many people trace similarities in the style of the brand’s items to the collections of Yohji Yamamoto. Is this so, and if so, is it worth overpaying for a big name when buying clothes from a famous Japanese designer?

Yohji Yamamoto - about the designer and his clothes

It is often said about the clothes of this designer that they are not for everyone. Indeed, the wardrobe items he created were always strikingly different from existing current trends. His “trick” is black. Yohji Yamamoto's other tones are used very rarely and, as a rule, they also belong to the achromatic palette - white, gray. He considers all other shades unnecessary - the main thing, in his opinion, is texture and geometry.

Other characteristic features of his clothes are closeness, loose fit, and lack of symmetry. The designer does not accept tight-fitting clothing, deliberate emphasizing of advantages and other similar aesthetics that are typical for the clothes of most fashion designers. He argues that the meaning of sexuality is its closedness. What is hidden under clothes is much more attractive and desirable than what is on display.

Reference. The designer's commitment to black stems from personal tragedy. He grew up without a father - his mother, after the death of her husband, never wore clothes of any other color.

Each piece of clothing he presents is individual, and this is one of the main advantages of Yamamoto’s outfits. The clothes created by the famous designer are a combination of Western and Eastern traditions. In its production, not only modern, but also ancient production processes are used. Yamamoto uses ancient hand techniques for creating and dyeing fabrics, hand pleating and embroidery.

Since his first collection shocked audiences accustomed to bright colors and sophisticated silhouettes, Yohji Yamamoto's shows have always left a lasting impression. Of course, not everyone likes wardrobe items created by a designer.

Some call them “clothes for the homeless” - due to the abundance of black color, the use of rough fabric and the absence of any bright decorative elements. But it is precisely the dissimilarity from the bulk of outfits that are replete with modern catwalks, and individual style that become the main advantages.

About the Beth Norton brand

The Russian brand declares itself as a manufacturer of youth clothing that allows you to create non-standard images. The originality of wardrobe items manufactured under the Beth Norton brand is expressed in an unusual cut, the use of interesting prints and decor, and textured elements. Due to the unisex style in which most models are made, the abundance of asymmetrical cut details and achromatic tones, the brand’s clothing and accessories lines are called prototypes of the famous collections of Yohji Yamamoto.

Compared to the cost of items from the Japanese designer's collections, Beth Norton clothing is relatively affordable. The Russian brand has its fans, but there are also negative reviews about their products on the Internet.

Conclusion

Some experts and ordinary Internet users call “Beth Norton” a brand for those who would like to dress in Yamamoto’s style, but do not have the financial means to do so. In addition, many believe that the relevance of wardrobe items created by Beth Norton has passed. At the same time, everyone is unanimous in the opinion that Yohji Yamamoto’s clothing will never lose its individual style and its fans.

Of course, discussions about the high quality and uniqueness of the collections of the famous Japanese designer will not change the fact that the ordinary “average” buyer will not be able to purchase any item from this brand, because their cost, as a rule, exceeds the amount of monthly earnings.

I would like to end the article with Yohji Yamamoto’s advice to designers who are just starting their journey in the fashion world. Let us clarify: we are not drawing any parallels, but are simply introducing a statement by a famous fashion designer, which, it seems to us, is quite consistent with the topic under discussion. Its general meaning is this: “In an effort to create something truly worthwhile, do not look for inspiration on the Internet, but rather look around. And for those who lack individuality and self-confidence, I would like to advise: if you like someone’s style, copy it and do it until you form your own.”